Wacoal strengthens Mumbai presence with a new store in Goregaon
14 August 2025, Mumbai
Further strengthening its presence in Mumbai, premium Japanese lingerie brand, Wacoal, has officially launched its newest store at Oberoi Mall in Goregaon. This opening follows two other successful launches earlier this year at Phoenix Palladium and Sky City Mall, Borivali, marking a significant milestone in the brand's rapid expansion.
The new Oberoi Mall store highlights Wacoal's mission to make luxurious, well-fitted intimate wear more accessible to women throughout the city by seamlessly blending comfort, innovation, and elegant design.
Strategically placed in one of Mumbai’s most vibrant lifestyle hubs, the new store is perfectly suited to cater to the diverse needs of women in the Goregaon area. The brand anticipates serving a wide audience, from busy professionals to modern brides and shoppers seeking the perfect pieces for the upcoming festive and wedding seasons.
Pooja Merani, COO, Wacoal India, states, the brand’s store at Oberoi Mall brings it closer to a dynamic urban audience that values thoughtful designs and a superior fit. This store allows it to better serve women looking for both everyday comfort and indulgent, occasion-specific lingerie.
Spanning 780 sq ft, the store features private fitting rooms, sleek interiors, and digital displays that showcase the latest collections and campaign visuals. Customers can also benefit from the assistance of trained fit experts, who are on hand to ensure every woman finds her ideal size and style with ease.
The new store offers an extensive selection of Wacoal's signature collections, including everyday essentials, bridal lingerie, sleepwear, and loungewear, with a strong emphasis on premium fabrics and a fit-first philosophy. It also features the new Autumn/Winter 2025 (AW’25) collection, giving shoppers exclusive early access to the season’s latest trends. With 18 exclusive stores now operational nationwide, this new opening is a key part of Wacoal’s strategy to deepen its footprint in major metros and expand its reach across India.
