Womenswear label ‘Papa Don’t Preach’ launches new modestwear range for Eid

Indian women's fashion label Papa Don’t Preach by Shubhika has launched a new modest wear range for the upcoming Eid celebrations.

Launched at the renowned South Asian fashion boutique, Bibi London, in the UK, this collection offers floor-length gowns with matching headscarves. The signature bold prints on these garments are seamless integrated with diverse embellishments. Their classic modest silhouettes are dramatised with the addition of oversized floral patterns

The collection also includes a range of mini-sized handbags crafted in metallic hues and adorned with intricate 3D floral embellishments. These playful accessories feature statement chains, dangling charms reminiscent of jewelry, and stylish clips.

Launched in 2010, Papa Don’t Preach by Shubhika is known for its fusion style lehengas, gowns, and embellished accessories characterised by vibrant pastel and bright hues. To promote size inclusivity, the brand has eliminated size charts from its clothing labels.

With its Mumbai flagship store, direct-to-customer e-commerce platform, and presence in numerous multi-brand retailers, Papa Don’t Preach continues to captivate fashion enthusiasts globally with its innovative designs and commitment to diversity and inclusivity.