Avery Dennison Launches DPPaaS

04 November 2023, Mumbai

EU Digital Product Passport Compliance
Avery Dennison, a leader in material science and digital solutions, has launched its Digital Product Passport as a Service (DPPaaS) to help brands comply with the upcoming EU regulations on Digital Product Passports (DPPs).
Phygital
DPPaaS is part of Avery Dennison's broader digital solutions portfolio, which connects the physical and digital worlds through its intelligent labeling and atma.io connected product cloud platform.
DPP is a key component of the European Commission's Circular Economy Action Plan (CEAP), which will be phased in starting in 2027 across key sectors such as apparel, textiles, batteries, and electronics.
As an associate member of the CIRPASS consortium, which advises the EU on the implementation of the DPP scheme, Avery Dennison has unique insights into the digital solutions that brands need.
A fit case
DPPaaS is a timely and innovative solution that helps brands prepare for the upcoming EU Digital Product Passport regulations.
By providing brands with the tools and resources they need to comply with the new requirements.

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