GenovaJeans: Celebrating the New Generation of Jeans

26 October 2023, Mumbai

The GenovaJeans initiative celebrated the new generation of jeans and brought together a community of passionate people dedicated to this iconic garment.
30 prominent industry leaders, divided into three categories (heritage, new creatives, and production chain), created a unique and inspiring experience in valuable historic venues in the heart of the city.
Heritage brands
Heritage brands, exploring the history, evolution, and best practices of this iconic garment, were hosted inside the Biblioteca Universitaria and included:
Blue Blanket Division
Blue Of A Kind
Diesel etc.

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