D2C Consumer brand Chupps raises funds

27 May 2022, Mumbai:

Direct-to-consumer footwear brand Chupps has raised $1.5 million (Rs 11 crore) in pre-series A round led by Green Frontier Capital to expand operations

As per a Fashion Network report, the funding round was attended by GunavanthVaid from 4G Capital, KaushalVora from Genesis Packaging, SwanandKelkar from Breakout Capital Advisors and GauravMathrawala from Mathsons Re-insurance Brokers

The funds will be used to increase penetration, expand into new markets, and develop high-quality, fashionable, and sustainable products.

GauravAgarwal, Co-founder, Chuppssays, the new funding from GFC will open-up many additional investment avenues in future since many funds are looking to invest in sustainable ventures such as ours.”

SandiipBhammer, Managing Partner, Green Frontier Capital adds, Chupps is building a made-in-India brand with a global potential which its consumers will not only feel good about using today – because of their styling, comfort, or performance – but one which even future generations would relate to and appreciate.”

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Chupps was founded in March 2021 by GauravAgarwal and YashMukhi. The brand’s products are currently sold through its website and online channels such as Myntra and Amazon, along with kiosks in malls, and departmental stores across India.

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