19 April 2023, Mumbai
Based on the findings of a report by Nielsen Sports that indicates a huge lag in inspiration in the country to pursue physical fitness, Puma India has launched a campaign ‘Let There Be Sport’ With this campaign, Puma will question the conventional mindset that sports is a digression from academics.
The campaign features cricketer Virat Kohli, boxer MC Mary Kom and footballer Sunil Chhetri.
“Puma’s new platform, Let There Be Sport, will encourage sport and fitness as a life skill.
Puma is one of the highest-selling international sportswear brands in India. It currently has around 360 stores across 120 cities and is present across e-commerce platforms in India.
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