V-Mart expands physical presence with a new store in Uttar Pradesh

Value fashion and lifestyle retailer V-Mart has expanded its physical presence in Uttar Pradesh with the opening of a new store in Lakhimpur. This new outlet offers a wide range of clothing, accessories, and homeware products catering to men, women, and children.
The store's layout emphasises value products with prominent signage highlighting low-priced items such as handbags and t-shirts. Its merchandise includes a blend of western and ethnic wear, with a dedicated section for denim. The homeware department offers bed linens and accessories, and the store also features sleepwear and innerwear.
In addition to the new store launch, V-Mart recently introduced its summer collection, which focuses on casual styles suitable for hot weather. The women's collection features brightly colored cargo trousers, graphic t-shirts, and kurta sets, while the men's collection includes relaxed-fit denim, cargo shorts, and streetwear-inspired t-shirts.
Despite reporting a net loss of Rs 39 crore in the fourth quarter of the 2024 financial year, which ended on March 31, V-Mart anticipates up to 19% growth in the current financial year.