20th RLS concludes with stunning showcase by Myntra’s Runway Icons
The 20th edition of the Retail Leadership Summit (RLS) concluded with a stunning fashion showcase by Myntra’s Runway Icons. Titled, ‘Echoes of the Elements,’ the showcase presented an ethereal display inspired by the raw beauty of nature.
Hosted by the Retailers Association of India (RAI), India’s premier two-day retail event, RLS was held at the Bombay Exhibition Center on February 27-28, 2025. The event united industry leaders, innovators, and visionaries to shape the future of retail in the country.
Inspired by nature’s vibrant color palette, the Echoes of the Elements’ showcase featured earthy ochres, deep blues, fiery crimsons, ethereal ivories, and celestial golds shades with each of these paying a tribute to the five elements of nature and conveying a story of balance, power, and grace.
The show featured a curated ensemble from House of Pataudi, Koskii, Ambraee, Kisah, and Scakhi, each contributing to a collective vision of elegance, heritage, and modernity. The designs showcased a striking blend of intricate embroidery, structured silhouettes, and handcrafted embellishments, redefining occasion wear with a contemporary flair.
Siddhart Arya, Director- Design, Myntra, states, with Echoes of the Elements, Myntra aimed to create a narrative that transcends fashion, reflecting nature’s grandeur through exquisite artistry. A poetic fusion of traditional craftsmanship and modern expression, each piece of this collection is rooted in heritage while resonating with today’s evolving consumer tastes. Collaborating with RAI enabled the company to highlight Indian fashion as it remains committed to making ethnic wear timeless yet trend-forward.
Dr. Hitesh Bhatt, Director, Marketing and Communication, RAI, and Editorial Director STOrai, Retailers Association of India (RAI), adds, the Retail Leadership Summit serves as a vital platform for shaping the future of retail, fostering dialogue, innovation, and industry collaboration. The show was a testament to India’s rich cultural legacy, demonstrating how traditional craftsmanship evolves and remains relevant in today’s dynamic fashion scene.
The show culminated in a breathtaking tribute to Aether, the celestial force binding the universe. The ensembles, ornate lehengas, and regal sherwanis, were designed to embody a dreamlike aura, with opulent zari, gold Lurex, and tonal embroideries bringing the cosmos to life. This finale was a visual spectacle blending cultural depth with modern luxury.
With over 600,000 styles from 4,000+ brands, Myntra continues to make ethnic wear accessible, diverse, and relevant for the modern consumer. Runway Icons, a dedicated proposition for homegrown ethnic fashion, offers nearly 60,000 premium ethnic wear styles from 180+ brands, providing customers across 19,000 pin codes in India with access to trending occasion wear from Made-in-India brands and labels.
