Barcelona expands in Uttar Pradesh with Bijnor outlet

Barcelona, the men's fashion brand, is expanding its physical presence in Uttar Pradesh, unveiling an exclusive outlet at Bijnor's Rajat Hotel.
The new store boasts a dedicated denim section, offering a diverse range of washes and cuts. In addition to denim, the store showcases essential casual wear, such as checked button-down shirts, graphic t-shirts, and cozy sweaters.
To mark the grand opening, Barcelona introduced several special offers, including a bundle deal of three plain colored t-shirts for just Rs 999. The store's stylish glass facade proudly displays Barcelona's iconic dark blue brand banner.
Previously, in October, the brand made its brick-and-mortar debut in Ratnagiri, Maharashtra. With recent exclusive outlets in Patna, Hamirpur, Goa, Pune, Visnagar, and Mahoba, Barcelona is targeting non-metro locations, tapping into the increasing demand for branded western wear in Tier 2 cities.
Entrepreneur Jaimin Gupta founded Barcelona in 2015 in Ahmedabad, positioning it as a moderately priced men's western wear label. The brand also has plans for an upcoming initial public offering, though the precise date remains undecided.