Bhawna Rao unveils new store offering personalized luxury in Chattarpur

High-end women's clothing designer, Bhawna Rao has unveiled her new flagship store in Chattarpur offering a truly luxurious shopping experience to customers. The store offers custom couture, stunning evening wear, and personalized fittings and style advice.
Through this store, the brand aims to create a space for women to indulge in a curated shopping experience that would feel both opulent and intimate, explains Rao. Her designs are meant for those special, unforgettable occasions, and she wanted the store itself to reflect that same celebratory and elegant atmosphere.
Inspired by Baroque architecture, the store's design focuses on personalized luxury. Its interiors feature elegant French columns, graceful archways, and a soothing, soft color palette. To further enhance the customers’ shopping experience, the store uses carefully selected fragrances and background music to create an immersive and inviting ambiance.
Rao has carved out a niche in India's luxury fashion scene since she launched her label in 2016. The designer is known for her blend of traditional craftsmanship and contemporary couture. This new flagship store marks a significant step in her brand's growth strategy, as she aims to expand both within India and on the international stage.