CMAI elevates Indian fashion globally in Dubai debut
16 September 2023, Mumbai
In a bold move onto the global stage, the Clothing Manufacturers Association of India (CMAI) is set to launch the "Brands of India" initiative in Dubai on November 27th and 28th, 2023, at the Dubai World Trade Center (DWTC).
This groundbreaking event aims to spotlight Indian apparel brands' excellence and innovation, promoting them on an international platform.
Great endeavour
The initiative showcases India's leading apparel brands globally, capitalizing on the Comprehensive Economic Partnership Agreement (CEPA) in the UAE.
Dubai, chosen as the inaugural destination, boasts a sizable Indian diaspora and aligns with Indian fashion tastes. With 8% of Indian apparel exports heading to the UAE, it also serves as a gateway to Africa and Europe.
The "Brands of India" initiative aligns with the Indian government's "5F" strategy, promoting India's fashion and textile sector and securing supply routes.
One-stop
Featuring 250 Indian brands under one roof, this event seeks to leverage the "Make in India" initiative's momentum, becoming the largest apparel exhibition representing India in the MENA region.
The launch has received enthusiastic support, with the UAE's significant role in Indian trade relations evident, as it stands as India's third-largest trading partner.
With a focus on innovation, sustainability, and social responsibility, this showcase by CMAI aims to elevate India's standing as a global fashion and textile industry leader.
