Digital platform Joor launches new sustainability event

Digital wholesale platform Joor has unveiled its new initiative titled, ‘Sustainability in Focus.’ Dedicated to showcasing brands worldwide committed to sustainable practices, this show aims amplifies the visibility of eco-conscious collections and assists global retailers in sourcing sustainable products for their stores.

Being held from Apr 02-June 02, 2024, this event features 136 sustainable brands including Ganni, Johnstons of Elgin, Marine Serre, and Stella McCartney, etc.

Amanda McCormick Bacal, Senior Vice President-Marketing, Joor emphasises the importance of supporting sustainability efforts across the fashion industry. With its extensive network of global fashion buyers, the platform serves as a vital link between designers and retailers, providing visibility and fostering connections, Bacal says.

Launched in 2020, Joor Passport has streamlined the global trade show and fashion week experience, offering a centralised platform for buyers. This tool has proven indispensable, especially amid restricted travel conditions. As physical events gradually resume post-pandemic, Joor Passport plans to expand its reach, catering to both virtual and in-person attendees.

In 2021, Joor extended its presence to Japan, hosting a virtual fashion event featuring over 30 Japanese brands. This expansion facilitates connections between brands and international buyers, enhancing business opportunities.

Furthermore, in November 2023, Joor partnered with ISPO Munich, a sports trade fair, to foster growth in sports, outdoor, and lifestyle product domains, highlighting its commitment to diverse sectors beyond traditional fashion.