Marking a significant step in its South India expansion, 0Indian fast-fashion leader Libas has launched its latest flagship store in Sarath City Capital Mall, Hyderabad. This expansive 4,000-sq-ft store showcases Libas’s diverse collection, offering a premium shopping experience for modern Indian women.
Emphasizing on Hyderabad's importance in the brand’s Southern India strategy, Sidhant Keshwani, Founder & CEO, Libas notes, this is their first store in the city with plans for further expansion. He credited the brand's success to its ‘fast fashion’ USP, emphasizing their ability to quickly bring the latest trends to their stores, rather than focusing on niche markets.
Libas has also seen strong performance in the e-commerce sector. The post-Diwali dip was followed by a significant rebound in March, avers Keshwani. The brand aims to increase its current 25-26 stores to over 80-100 by the end of the fiscal year, with revenue growth targeted at Rs 6.5 to 7 billion.
To fuel this expansion, Libas secured its first round of funding last year. Hyderabad is a key focus, with plans to add 5-6 more stores in the city within the next year. The brand operates with a pan-India supplier network, in-house design in Delhi, and outsourced manufacturing.
Founded by Keshwani and his father, Libas has evolved from Keshwani’s e-commerce aspirations and the family’s clothing export business. As a new-age brand, Libas heavily relies on digital marketing strategies, including influencer and moment marketing, and community building, shunning traditional methods like billboards and TV.
Expressing strong confidence in the continued growth of e-commerce, Keshwani states, Libas intends to capitalize on this trend as part of its ambitious expansion strategy.
