Myntra launches inaugural edition of ‘Myntra Trend Index

A leading fashion, beauty, and lifestyle destination in India, Myntra has released the inaugural edition of the 'Myntra Trend Index', a comprehensive report spotlighting the latest fashion trends observed among its millions of customers in the fiscal year 2024.

The report delves into the fashion preferences of consumers, highlighting significant shifts in fashion, beauty, and lifestyle choices.

One notable aspect of the report is the overwhelming embrace of Myntra by consumers, with a remarkable 75 million trend seekers joining the platform in the past year, with 65 per cent hailing from non-metro areas, demonstrating the widespread appeal of fashion across the country.

Emphasising the insights provided by the report, Sharon Pais, Chief Business Officer, Myntra, indicates a noticeable shift towards premiumisation and an increasing adoption of diverse fashion and beauty trends across different consumer segments.

The report reveals intriguing findings regarding color preferences, with men favoring shades like white, grey, teal, and olive, while women leaned towards ethereal pastel hues such as beige, peach, and lavender. Classic colors like black and blue maintain their timeless appeal across various demographics.

GenZ emerged as a significant influencer of fashion trends during the year, with preferences ranging from varsity jackets to bling dresses. Traditional attire underwent modern transformations, with monochromatic lehengas and metallic sarees gaining popularity, alongside a surge in demand for Bollywood-inspired looks.

Accessories played a pivotal role in completing fashion ensembles, with vintage-inspired watches and monogram bags adding a touch of sophistication.

Men embraced trend-first fashion, with crochet shirts and bold graphic tees making statements. Comfort remained a priority, reflected in the demand for oversized t-shirts and baggy cargos.

The beauty and grooming landscape witnessed a notable transformation, with a focus on science-backed skincare and meticulous hair care routines, particularly in non-metro regions.

The report also highlights the unique fashion identities of different cities, with Delhi earning the title of 'Jeans Capital', Kolkata as 'the Kurta Capital', Pune leading in T-shirt purchases, and Bengaluru emerging as the 'Dress Capital'.
Millennials and Gen-Zs showcased their distinct fashion preferences, with smart polos and fusion co-ords gaining traction among the former, and hypergraphic oversized T-shirts and denim corsets capturing the attention of the latter.

Overall, the 'Myntra Trend Index' provided valuable insights into the dynamic fashion landscape of India, underscoring Myntra's role as a premier destination for fashion, beauty, and lifestyle enthusiasts across the country.