Reliance and Gap forge fashion powerhouse in India

15 September 2023, Mumbai

Reliance Retail, led by Isha Ambani, is expanding its fashion portfolio with an exciting partnership. They've teamed up with Gap, the iconic American clothing brand, to launch over 100 stores across India, promising substantial gains for both companies.

These Gap outlets, a mix of shop-in-shop and standalone stores, will soon dot the Indian retail landscape. Gap already has a presence in India, both through its standalone locations and collaborations with Reliance.

Alliance

In July 2022, Gap Inc. inked an exclusive deal with Reliance Retail to introduce its brand to the Indian market, initially through online channels and Reliance stores, including Ajio.

This ambitious expansion plan by Reliance challenges established players like Tata's Westside, Uniqlo, H&M, and Zara. Competitors like Uniqlo and H&M are also gearing up for expansion, with Uniqlo aiming for 11 new stores and H&M targeting 50 in India.

However, Reliance's Gap venture has yet to announce a specific timeline for its new stores.

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