13 October 2022, Mumbai:
The National Basketball Association (NBA) has launched its merchandise in India in collaboration with Reliance Retail.
This includes a comprehensive range of adult and youth apparel, accessories, back-to-school supplies, toys, collectibles, and more.
Reliance Retail is India’s largest retailer and has been a partner of the NBA for years. NBA is one of the most followed sports leagues globally. As the NBA’s popularity in India continues to grow, making products more broadly available reflects its commitment to providing fans in India with a memorable experience.
The National Basketball Association is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.
The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
