Nykd opens first offline store

 28 December 2022, Mumbai

Nykd has opened a store in Hyderabad. This is the athleisure and inner wear brand’s first brick-and-mortar store. The store houses the brand’s full selection of women’s clothing and inner wear. The store has a large, open façade, pink interior, and bright, modern design.Customers can have consultations with specially trained bra fit advisors in-store to help them find their correct bra size.

Nykd taps into the growing trend for branded women’s inner wear in India, both in metros and increasingly in more rural areas and its brand ethos aims to empower women and offer a comprehensive inner wear solutions for all body types. Multi-brand beauty and fashion giant Nykaa launched Nykd as a private label brand with a selection of inner wear and sleep wear. The label then expanded into the fast growing athleisure category to offer matching tracksuit sets, sweaters, and T-shirts, among other garments.

Online beauty retailer Nykaa was launched as an online beauty retailer in 2012.The business has since expanded into brick-and-mortar retail and clothing with Nykaa Fashion and continues to expand its retail footprint across India. The Mumbai-based omnichannel beauty retailer has gained on the back of the festive and wedding season. Nykaa is an on-trend brand and dominates beauty with 30 per cent plus of the online beauty market.

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