Purohit says goodbye to Tata Cliq

19 December 2022, Mumbai

Vikas Purohit has quit Tata Cliq. He was chief executive officer. He had joined Tata Cliq in November 2016. He is an alumnus of the Indian Institute of Management, Bangalore and has vast experience in the e-commerce and fashion retail market.

Tata Cliq is being integrated with Tata New super app, which has been made a subsidiary of Tata Digital. The integration is part of the group’s plan to consolidate its major e-commerce ventures under this entity. At present, Tata Cliq is run by Tata UniStore that is jointly owned by Tata Industries and the group’s lifestyle retail venture Trent.

Tata Cliq began operations in 2016 and while its net losses more than doubled in 2021-22, revenue jumped 137 per cent. Tata Cliq had this year exited the electronics category and sold the inventory to group company, Infiniti Retail, which owns electronics retailer Croma. Tata Cliq operates on an omni-channel business model, in which it aggregates various brands and the seller dispatches the product. The omni-channel, brand-forward platform quips consumers with the necessary information and products to help them enhance and savor the best of their wellness lifestyle journey.

The company offers access to a curated selection of high-tech and high-performance premium fitness products from a wide assortment of brands across various specialized categories.

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