26 September 2022, Mumbai:
Trident is launching several new categories of products in bed and bath.
One is Grace, which marks the company’s entry into the prewashed sheets category. Earth Lover is a special range of sustainably made towels, and Trident Specials is an assortment of towels offering both utility and eye-catching designs.
Trident has also made additions to its Jiva health and wellness collection, which consists of microbe-resistant products with lifetime odor-free attributes. In addition, the company has temperature-regulating sheets and a bath assortment featuring its patented Air Rich technology, which helps create towels that stay soft wash after wash.
The three keys for Trident’s product introductions are utility, comfort, and sustainability. From using fibers made from recycled materials to make products with the finest cotton-like Supima and Egyptian, Trident has been constantly raising the bar year after year. Trident is a vertically integrated textile (yarn, bath, and bed linen) and paper (wheat straw-based) manufacturer and is one of the largest players in the home textile space in India.
It currently has around 400 points of sales across the country and plans to further expand its retail presence by doubling its point-of-sales next year. Trident believes in offering innovative solutions and delivering high-quality value-added products to customers.
