Vivek Biyani, former director at Future Group, is re-entering the retail sector with the launch of Broadway, a modern departmental store focused on digital-first brands. Inspired by his uncle Kishore Biyani, a pioneer in Indian retail, Vivek aims to cater to the 45 per cent of Indians born in this century with unique retail experiences.
Broadway will feature brands that prioritize digital-first strategies and offer distinctive propositions, such as skincare, sneaker culture, and gut health. Unlike traditional retailers, Broadway will not stock inventory or require long-term commitments from brands. Instead, brands can rent space for flexible periods, paying a fixed fee. Drawing parallels with WeWork’s impact on co-working spaces, Vivek envisions Broadway as a "co-retail" environment.
The 25,000-30,000 square feet stores will host around 100 digital-first brands across various categories, including Wellbeing Nutrition, Suta, Mokobara, Derma Co, Aqualogica, and trueBrown. Broadway aims to create a vibrant retail experience with 10-15 daily events and a content studio to amplify experiences digitally.
The first Broadway store will open in Ambience Mall, Delhi, in August, followed by locations in Hyderabad and Mumbai. The venture is supported by actor Rana Daggubati, investor Apurva Salarpuria, and property consulting firm Anarock.
This launch marks the return of Kishore Biyani’s next generation to the retail scene, with Vivek's cousins Avni and Ashni Biyani having recently opened Foodstories, a gourmet store in Delhi.
