Anta marks Indian retail debut with flagship store launch in Gurugram

Chinese sportswear heavyweight Anta has officially commenced its physical retail operations in India through a strategic alliance with Brandman Retail, launching its inaugural exclusive storefront at AIPL Joy Gallery in Gurugram. Spanning high-demand commercial real estate along the Golf Course Extension Road, the newly unveiled location showcases an extensive inventory of technical performance footwear, athletic apparel, and lifestyle accessories designed for urban fitness enthusiasts. Backed by a robust global revenue performance of $11.5 billion in fiscal 2025 reflecting a 13.3 per cent Y-o-Y expansion, the brand aims to capitalize on India's surging demand for premium activewear. Retail analysts indicate that foreign athletic labels entering the subcontinent must localize merchandise lines effectively to contend with established market incumbents dominating major metropolitan shopping districts.

Localization and expansion blueprint

To sustain long-term market penetration, local operating partner Brandman Retail has outlined aggressive network scaling objectives, targeting between 20 and 22 EBOs by 2027-end alongside a long-term roadmap exceeding 150 stores. While initial merchandising focuses heavily on running and basketball verticals, the enterprise is actively exploring localized product adaptations tailored to domestic sporting preferences, including potential cricket-focused gear. The company is moving aggressively into the Indian market with a mature product portfolio designed to capture rising fitness consciousness, notes Arun Malhotra, Founder and Managing Director, Brandman Retail. By combining high-density experiential store designs with targeted multi-category expansions, international sports giants are positioning themselves to capture high-growth discretionary spending across India's evolving retail landscape

Focusing on high-performance innovation

Operating as a premier global sportswear conglomerate, ANTA specializes in high-performance athletic footwear, apparel, and training equipment. The enterprise targets key international markets with robust growth plans focused on physical retail expansion, high-performance innovation, and sustained multi-billion-dollar financial performance built upon decades of industry leadership.