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Forever New steps up communications strategy for consumers

Dhruv Bogra, Country Manager – India, Forerver New says, his brand has given a boost to the brand’s communication strategy for consumers. Using Artificial Intelligence tools, Forever New has designed personalized communication for each of its customers who are part of its loyalty program called Forever You. They receive offers, promotions and styling look books based on their past purchase behaviour and preferences.

On the e-commerce front, the company has accelerated its transition to omnichannel capability with service partner Ace Turtle and will be live with this capability by next week. It will also launch WhatsApp Commerce by January. One of the first brands to establish the standards and create operating processes for ensuring safety in its stores, Forever New’s communication film to educate its educating our prospective customers on safety standards in stores was widely appreciated and emulated by many brands in the fashion industry.

TEA expects 15% rise in garment exports in Q2

Tirupur garment exporters expect exports to grow at least 15 per cent (by volume) and 10 per cent by value for this quarter. As per Raja Shanmugham, Head, Tirupur Exporters Association, the demand pull has been so strong that exports for the current fiscal may top last years’ Rs 25,000 crore even though more than two months were lost due to lockdown and production impairment due to labor shortage.

Not just exports, the high stocks of domestic brands have also been driving business. The association expects domestic supplies to overtake exports, if the present demand continues,: Shanmugam added. Tirupur usually exports 60 per cent of its merchandise and the rest is despatched to the domestic markets.

Dr A Sakhtivel, said the American embargo on exports of cotton from China and knitwear made using Chinese cotton is helping Indian exporters. Several brands are now avoiding China and coming to Tirupur, he added

Garment exports from Tirupur dropped to Rs 25,000 crore for the year ended March 2020, from Rs 26,000 crore in the previous year as COVID pandemic wiped away most of March exports. The target was to export garments worth Rs 28,000 crore. Domestic sales were flat at Rs 25,000 crore for the fiscal. The town employs 6 lakh workers, half of whom are guest workers from other states.

Walmart focuses on India and Mexico to ramp up global growth

As it tries to ramp up growth, Walmart is mainly focusing on Mexico and India, reports Quartz. In Mexico, the company is building infrastructure to fuel both its e-commerce and brick-and-mortar sales. Last year, it opened 134 new stores. This year, it launched online sales for Bodega Aurrerá, a discount chain serving Mexico’s lower-income population and the largest of its four grocery brands in the country.

In India, Walmart has grabbed a share of the country’s e-commerce sales through Flipkart, the online retailer it acquired a controlling share of in 2018. In July, Flipkart introduced a wholesale marketplace to let small businesses buy directly from manufacturers. Last week Walmart and Flipkart announced a new plan to trip annual exports of Indian goods to other markets by 2027.

Walmart’s other priority markets, China and Canada, are receiving substantial investment as well. Last year Walmart announced a $1,2 billion investment in China and also revealed a plan to open 500 new stores in the country. It also announced plans to invest about $2.6 billion to upgrade its stores and increase its distribution capacity.

MrunaliniRao to launch new ready-to-wear range

Womenswear designer MrunaliniRao will diversify her brand’s product range and launch a ready-to-wear line named ‘Uri’ featuring bright prints and casual silhouettes.

The new collection of affordable clothingaims to capture the essence of being at ease. It features whimsical florals and traditional-inspired abstract elements with a lounge inspired aesthetic.

The new line caters to the increased popularity of lounge wear and work from home wear as the pandemic has caused a decided shift in people’s daily lives. Uri’s maxi dresses and loose, floaty layers are designed to transition from at-home events to more formal occasions.

Designed with longevity in mind, the line features,timeless, handcrafted pieces will be soon launched online and in-stores.

MrunaliniRao retails from its flagship store in Hyderabad’s Jubilee Hills and multi-brand across India’s metros as well as in London, UK. The brand is known for its bridal and traditional wear and also runs a dedicated e-commerce store.

CCI organizes first Cotton Day India 2020

Cotton Council International (CCI), along with the US cotton industry, organized the first ever virtual Cotton Day India 2020 themed ‘Leading through change: Your partner for a new world’. It included discussions on some of the most pressing topics facing the cotton industry in India and globally, with sustainability taking centre stage.

The virtual event, featuring eminent speakers and panellists from the Indian textile industry, US Department of Agriculture, National Cotton Council of America (NCC), Supima and CCI, focused on the outlook for the global cotton industry, opportunities for the Indian cotton textile industry and the need for leadership during the time of crisis.

The keynote address on Indian cotton update was delivered by Lazaro Sandoval, senior agricultural attaché, USDA Foreign Agricultural Service (FAS). Also pressing on the importance of leadership through crisis, sustainability and retail scenario post COVID-19 was addressed by Michael Duke, former CEO of Wal-Mart.

Fizzy Goblet opens new store in Bengaluru

Footwear brand Fizzy Goblet has opened a new store in Bengaluru with an artisan corner. The store located at Orion Brigade Gateway Mall will have footwear that includes juttis, sneakers, loafers, brogues, and sliders among others.

The artisan corner highlights the master craftsmen who embroider and make the footwear pieces for the brand. The corner will have a master karigar who will embroider pieces live allowing shoppers a chance to customize their pieces.

This is Fizzy Goblet’s third retail store. The brand had launched its first store in Mumbai in 2018 followed by a store in New Delhi last year.

Fizzy Goblet was launched by Laksheeta Govil with the aim of modernizing the classic jutti and creating a joyful and youthful brand. Govil has collaborated with several designers including Payal Singhal and has dressed Bollywood celebrities including Aishwarya Rai, Katrina Kaif, etc.

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Fizzy Goblet opens new store in Bengaluru

ICC buyer seller meet gets a huge response from international buyers

Textiles, apparels, garments, and Khadi witnessed a huge response from international buyers in the first day of the innovative Virtual Buyer Seller Meet organized by the Indian Chamber of Commerce (ICC).

The three-day global online L2G (local to global) exhibition for Indian textile sector products under AtmaNirbhar Bharat Campaign, showcased anexquisite collection of Indian textiles by MSMEs to the global diaspora of buyers.

The inaugural session was graced by SadhanPande, State Minister-in-Charge, Self Help Group and Self Employment Department, as the Chief Guest who reinforced the importance of production in increasing earnings.

DrAmanPuri, Consul General Consulate General of India, Dubai, UAE said that a niche has been created for exports in Dubai and that the Dubai consulate is looking forward to supporting Indian exporters in the textile sector.

Special Guest, Dr. Srikar K. Reddy, Joint Secretary (WANA) Ministry of Commerce and Industry, Government of India stated that textiles exports stood at $ 39 billion in 2019-20 contributing significantly to overall trade and that cooperation with the African and Middle Eastern nations can boost textile exports further.

Denim brand Sin strengthens youth connect with new partnerships

Through its partnerships with ATK Mohun Bagan FC and Hyderabad FC for the ongoing Indian Super League season (ISL), denim brand Sin aims to deepen its connect with the youth and enhance its presence across India. The partnership marks the brand's maiden association with the teams ahead of Season 2020-21 and represents its deep connect with young India. Founded in 2012, the fashion denim brand had earlier signed Indian cricketer Hardik Pandaya as its brand ambassador.

Sin is very popular among the youth in India, and has won several global accolades; such as Image's Emerging Menswear Brand, Most Admired Fashion Brand (2015) and The Best Fashion Sustainability Award by the global retail giant Lulu.

Denim brand Sin strengthens youth connect with new partnerships

Flipkart to trim store size by half

Flipkart plans to trim store sizes by half and retain the remaining space for online business. As per a Business Today, report, the etailer also plans to convert some of the remaining areas into fulfillment centres. Walmart acquired Flipkart in 2018 for $16 billion to access India's online retail market. Its cash and carry business was taken over by Flipkart in July this year which later launched Flipkart Wholesale.

Trimming store sizes would enable Flipkart to shut a few locations and transform these into fulfillment centres. Nearly half the sales of Walmart stores in India get generated from outside the big-box stores, either through sales teams visiting B2B members for orders or via members directly ordering online.

World's biggest retailer, Walmart entered India through a partnership with Bharti Enterprises for a cash-and-carry business that allows small businesses, kirana stores and hotels to buy in bulk.

Dir Van Den Berghe quits as Walmart Asia CEO

Dirk Van Den Berghe has quit as the CEO of Walmat-Asia, and is also likely to resign from Flipkart’s board of members. Having joined Walmart in 2014 as CEO of the Canada region, Berghe also served as the chief executive of Walmart China. His stint as CEO of Asia included overseeing the company’s growth in India, China and Japan besides focusing on global sourcing.

He also led the Walmart’s $16 billion investment in Flipkart in 2018, which gave it a 77 per cent stake in the homegrown etailer. Earlier this month, Flipkart cofounder Binny Bansal was named as a board member of PhonePe, after the digital payments company was spun off from its parent e-commerce firm. PhonePe cofounders Sameer Nigam and Rahul Chari were also named as board members. Bansal remains a member on the Flipkart's board and is also a shareholder.

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