Being Human Clothing to modernize digital commerce operations
11 February 2026, Mumbai
Being Human Clothing aims to modernize its digital commerce operations in partnership with Mumbai-based retail-tech leader Fynd to modernize its digital commerce infrastructure. By implementing a unified, AI-native operating layer, the brand has consolidated its front-end and back-end workflows into a single ecosystem. This transition centers on a centralized Order Management System (OMS) that orchestrates the entire lifecycle of transactions across Being Humanhttps://www.dfupublications.com/index.php/component/search/?searchword=Being%20Human&ordering=newest&searchphrase=all&limit=20’s D2C storefront and major online marketplaces. According to company reports, this streamlined architecture has successfully supported a sixfold rise in order volumes during peak demand periods without operational fatigue, ensuring 100 per cent system uptime and fulfillment stability.
AI-driven efficiencies in cataloging and support
The collaboration introduces ‘Fynd Snap,’ an AI-led photoshoot tool that transforms flat-lay product images into high-fidelity, on-model studio visuals. This shift reduces manual photography costs and accelerates time-to-market. Additionally, the brand has deployed ‘Kaily,’ an AI customer communication platform, to automate support across WhatsApp, email, and chatbots. By integrating an AI-enabled Product Information Management (PIM) system, Being Human has standardized data enrichment, reducing manual entry errors and enhancing the speed of marketplace updates. This technological pivot focuses on the ultra-agile retail model required for 2026, where automated accuracy is a prerequisite for scaling.
Strategic market positioning
As our digital footprint expands, we require a partner that provides scale and intelligence, stated Vivek Sandhwar, Chief Operating Officer, Being Human Clothing. By replacing fragmented legacy tools with a modular commerce stack, the brand is better positioned to capture a larger share of India’s e-commerce market - projected to reach $6.88 trillion globally by late 2026. This digital overhaul not only improves immediate conversion rates through high-quality visuals but also builds the long-term data maturity necessary to navigate a highly competitive, AI-first retail landscape.
A global fashion brand founded in 2012, Being Human Clothing is known for its contemporary men’s and women’s apparel. Operating as a purpose-driven entity, it supports the Being Human Foundation’s education and healthcare initiatives. The company currently targets 30-40 per cent annual growth, leveraging over 2,000 global selling points and an expanding digital footprint.30-40 per cent annual growth.
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