Timex targets high-value licensing in India with new collaborative collection
30 April 2026, Mumbai
Timex Group India has officially debuted its Harry Potter x Timex collection, marking a significant move to capitalize on the ‘nostalgia economy’ currently reshaping the Indian accessories market. This partnership with Warner Bros Discovery Global Consumer Products introduces a multi-tier range, from the entry-level Weekender House watches at ₹12,495 to the high-end Waterbury Skeleton Automatic. By blending high-complication horology with iconic entertainment IP, Timex is addressing a structural shift where Indian consumers - particularly Gen X and Gen Z - are prioritizing design-led, storytelling timepieces over purely functional devices.
Financial trajectory and category eExpansion
This launch follows a robust fiscal performance, with Timex Group India reporting a 40 per cent surge in total income to ₹565 crore for the nine months ending December 2025. The company’s focus on "bridge-to-luxury" and licensed portfolios, including brands like Versace and Guess, has driven a 65 per cent profit increase. The Harry Potter collection serves as a mechanical necessity to maintain this momentum, targeting a domestic watch industry projected to reach a 20 per cent CAGR in the premium segment. To support this demand, Timex has scaled its annual manufacturing capacity to 10 million units via a double-shift model.
Omnichannel Integration and Consumer Engagement
The collection’s rollout utilizes a sophisticated omnichannel strategy, integrating over 5,000 offline trade stores with a digital-first approach that saw a 70 per cent growth in e-commerce and quick-commerce channels in FY26. The Indian watch industry is witnessing a clear shift toward lifestyle-driven timepieces, noted Deepak Chhabra, Managing Director. As the brand targets ₹1,000 crore in revenue within the next two years, collaborations like these allow Timex to lower customer acquisition costs by tapping into pre-existing, highly engaged fan communities across both metropolitan and Tier-II cities.
Brand architecture and market position
Timex Group India is a leading watchmaker specializing in the design and distribution of core and licensed timepieces. Operating a vast network of 5,000+ trade stores and exclusive "Timex World" outlets, the firm is aggressively expanding into the premium and luxury segments. With FY25 revenues of ₹540 crore, it aims to double its scale through strategic global collaborations.
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