Women’s fashion leader Madame has strengthened its foothold in the NCR with the opening of its fourth exclusive store in Gurugram, situated at the high-traffic Felix Plaza. This latest addition represents more than a mere increment in store count; it underscores the brand’s calculated commitment to securing prime real estate in high-consumption urban corridors. By positioning its newest outlet in a major commercial and residential hub, Madame is aligning its physical footprint with the concentrated demand from a fashion-conscious demographic that prioritizes proximity and elevated brand experiences.

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Elevating the omnichannel ecosystem

The expansion into Felix Plaza is a hallmark of the company’s current operational philosophy, which favors high-performance locations over rapid, indiscriminate scaling. While the brand maintains a robust presence across India, its leadership is increasingly prioritizing a model that integrates physical retail with a seamless omnichannel interface. By leveraging data-driven site selection, the brand ensures that each new outlet functions as a key touchpoint within a broader network, supporting both localized sales and the fulfillment needs of its digital customers. This approach is instrumental in maintaining the brand's visibility while navigating the rising costs of premium urban retail spaces.

Balancing profitability and portfolio growth

Beyond the physical store, Madame is actively refining its revenue mix to bolster financial performance. The company has publicly declared an objective to increase its earnings before interest, taxes, depreciation, and amortization (EBITDA) margin to over 15 percent in the near term. To achieve this, the brand is aggressively diversifying its product assortment, with plans to elevate the share of non-apparel categories, such as accessories and fragrances, to 18 percent of total sales within the next three years. This shift towards a more comprehensive "lifestyle" portfolio is intended to insulate the business from the volatility of seasonal apparel demand and enhance the overall value proposition of its retail environment.

Founded in 1993, Madame is a prominent Indian women’s western-wear brand owned by the Ludhiana-based Jain Amar Group. The company specializes in contemporary fashion, including dresses, denim, and occasion wear. Operating through over 150 exclusive stores and 500 retail touchpoints nationwide, it is currently focusing on scaling its non-apparel segment and enhancing omnichannel efficiency.

A marquee label under Arvind Fashions, Arrow is scaling its physical retail footprint with a renewed focus on premiumization and high-traffic commercial corridors. Following the recent launch of its largest flagship store in Kochi, the brand is targeting strategic urban centers—including the corporate hub of Gurugram - to meet the sophisticated sartorial demands of contemporary working professionals. By utilizing a ‘Ground + 1’ retail architecture, these expansive stores serve as comprehensive showcases for the brand's New York-inspired aesthetic, facilitating deeper consumer engagement through a curated 500-SKU rotation that adapts quickly to seasonal style shifts.

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Driving growth via experiential retail

This expansion is a core component of the brand’s broader mission to drive double-digit revenue growth in FY27. Unlike the more subdued performance seen earlier in the year due to timing-related model changes, Arrow is now prioritizing high-margin, full-price sell-throughs. The brand is shifting away from aggressive discounting in favor of ‘inventory freshness,’ ensuring that collections like the Summer Linens are readily accessible to high-income shoppers in districts where commercial real estate value remains robust. As noted by Arvind Fashions’ leadership, this execution across premium retail touchpoints is designed to capitalize on the increasing consumer preference for ‘experience-led’ discovery, reinforcing Arrow’s status as a top-tier choice for professional menswear.

Targeting double-digit annual revenue growth in India

Founded in 1851, Arrow is an iconic American heritage brand specializing in premium professional formalwear, smart-casuals, and occasion-driven menswear. Operating in India under an Arvind Fashions license since 1993, the brand is currently scaling a network of over 250 exclusive stores to support ambitious double-digit annual revenue growth targets.

Flagship jewelry brand of Titan Company, Tanishq has further consolidated its leadership in India’s retail jewelry sector with the inauguration of a new showroom in Satna, Madhya Pradesh. This development aligns with the brand’s broader commitment to capturing market share in India’s burgeoning Tier-II and Tier-III cities, where rising disposable income and a shift toward organized retail are driving significant demand. By embedding itself in Satna’s commercial landscape, Tanishq aims to offer local consumers access to its certified, hallmarked gold and high-end studded jewelry collections, effectively bridging the gap between urban luxury and regional demand.

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Maintaining momentum in a formalizing market

The expansion arrives as the broader jewellery industry undergoes rapid formalization, with consumers increasingly favoring trusted, brand-backed retailers over traditional neighborhood jewelers. Tanishq’s retail strategy relies on superior sourcing, a deep understanding of regional aesthetic preferences, and a disciplined franchise-operated (FOFO) model. As of mid-2026, the Titan jewellery division - which includes Tanishq, Mia, and Zaya  - has continued to demonstrate robust performance, recording a notable 50 percent growth in the jewelry segment during the final quarter of FY26. The brand focuses on delivering an elevated shopping experience while scaling our footprint responsibly, noted a company spokesperson. With over 500 stores now operational across India, the brand remains a dominant force, leveraging its unassailable reputation for quality and trust to navigate the complexities of a volatile gold price environment.

Owned by the Tata Group's Titan Company, Tanishq is India’s premier jewelry retailer, Founded in 1994, it provides a comprehensive range of gold, diamond, and platinum jewellery. The brand is currently executing an aggressive pan-India expansion, backed by strong financial performance and a 30-year legacy of retail trust.

India’s leading fashion and lifestyle platform, Myntra has effectively transitioned its corporate culture from traditional office-based operations to a ‘talent-first’ high-performance ecosystem. Centered at its Bengaluru headquarters, this strategic evolution prioritizes intentional collaboration and human-centric design. By re-engineering the physical workspace to foster creativity -  incorporating wellness zones, sustainable infrastructure, and flexible environments -the company aims to create a platform that supports both personal professional growth and long-term organizational agility.

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Data-driven culture and HR strategies

The organization’s current HR strategy emphasizes the use of artificial intelligence to enhance employee experience rather than mere monitoring. By leveraging HR analytics, leadership aims to identify employee preferences, learning interests, and potential friction points to facilitate

‘human-in-the-loop’ decision-making. Govindraj MK, Chief Human Resources Officer, notes that the core value of AI in the workplace is time recovery, allowing staff to shift their focus from routine administrative tasks toward higher-value, creative contributions. This human-led design is supported by cross-functional ‘pods’ and inter-function mobility, which are designed to build empathy and improve professional collaboration across the company’s diverse technical and creative divisions.

Operational convergence and community impact

Beyond its internal office culture, Myntra has further defined its values through expanded community engagement. The company’s CSR arm, Myntra Cares, has launched several initiatives - including the ‘Livelihoods on Wheels’ and ‘MynVidhya’ programs - which focus on mobility-enabled livelihoods and accessible education for underserved communities. These efforts align with the brand’s broader commitment to social capital, reinforcing a culture where internal professional success is mirrored by external community development. By centralizing operations in Bengaluru to reduce redundancy and improve coordination, the firm is balancing aggressive growth goals with a stable, purpose-driven workplace environment that emphasizes inclusivity and sustained investment in its human capital.

A comprehensive marketplace for brands

Founded in 2007, Myntra is India’s premier destination for fashion, beauty, and lifestyle retail. The platform provides a comprehensive marketplace for thousands of domestic and international brands. Driven by technology and innovation, Myntra remains focused on scaling its omnichannel footprint, enhancing beauty and premium categories, and driving sustainable business practices nationwide.

Founded by Alia Bhatt, sustainable lifestyle brand, Ed-a-Mamma has significantly expanded its physical retail footprint by inaugurating eight new EBOs across India. The latest expansion spans diverse retail landscapes including Delhi-NCR, Hyderabad, Chennai, Raipur, Varanasi, Lucknow, and Kochi, bringing the brand’s total standalone store count to 12. This concerted physical rollout is designed to boost an omnichannel strategy that leverages storefronts not merely as transaction points, but as critical hubs for brand storytelling and sensory engagement. By establishing a presence in these high-traffic regional malls, the brand is effectively narrowing the gap between its digital-native origins and the tactile requirements of a growing ‘conscious consumer’ demographic.

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Diversifying the lifestyle ecosystem

This retail evolution aligns with the brand’s transition into a comprehensive family-centric ecosystem. Beyond its foundational children’s apparel, these new storefronts house a sprawling product portfolio that includes maternity wear, lifestyle accessories, and the recently launched conscious personal baby care range. Industry analysts suggest that this diversification is essential for capturing a larger share of the burgeoning Indian childcare market, which is projected to see significant valuation growth through 2028. By integrating these categories under one roof, Ed-a-Mamma is positioning itself as a primary destination for modern, eco-conscious parents who prioritize safety, sustainability, and brand transparency. This move also serves as a proof of concept for the operational strength provided by Reliance Retail, which acquired a majority stake in the brand in 2023.

Maintaining production ethics

Founded in 2020 by Alia Bhatt, Ed-a-Mamma offers eco-friendly children’s clothing, maternity wear, and personal baby care products. Primarily operating in India, the brand focuses on natural fabrics and ethical production. Following its 2023 joint venture with Reliance Retail, the company is aggressively scaling its physical retail and omnichannel infrastructure.

Bengaluru-headquartered fashion brand NewMe has scaled its retail footprint with the launch of its largest store to date in Kammanahalli, Bengaluru. This opening marks a strategic transition from conventional apparel outlets to immersive ‘experiential destinations’ tailored for the Gen Z demographic. Unlike traditional retail models that prioritize sheer transactional volume, this facility is engineered as a multifaceted hub for content creation and community engagement. The store’s interior features dedicated zones for digital content, interactive social displays, and creator-friendly layouts, reflecting the brand's commitment to blurring the lines between physical commerce and online self-expression.

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Scaling the tech-led retail playbook

This expansion is a core component of NewMe’s aggressive roadmap to scale its footprint from its current baseline to 50 stores within the next nine months. According to Sumit Jasoria, CEO the brand maintains a disciplined approach by operating a fully Company-Owned, Company-Operated (COCO) network. This structure allows the brand to avoid the operational complexities of franchising while maintaining total control over customer experience and data integration. By leveraging proprietary AI tools that scan global social media patterns to identify micro-trends, NEWME operates on a rapid test-and-repeat manufacturing cycle—delivering new designs from concept to shelf in under 14 days. With digital and offline channels now tightly coupled, the brand is successfully converting social-first intent into a recurring revenue stream, maintaining high inventory velocity and minimizing markdown risks in a volatile fast-fashion market.

Offering data-driven western apparel for Gen Z

NewMe is a Bengaluru-based, ultra-fast fashion brand founded in 2022. It targets Gen Z consumers with data-driven, trend-led western apparel. The company utilizes an agile supply chain and AI-powered trend mapping to launch hundreds of designs weekly, operating through a hybrid, omnichannel model to capture both digital and offline market share.

Liberty Shoes is aggressively realigning its commercial trajectory, unveiling a comprehensive roadmap to launch 100 new retail outlets during the current fiscal year. Backed by a strategic investment of Rs 75 crore, this investment marks a pivotal shift in the footwear giant’s operational focus, prioritizing aggressive store modernization and brand-building over short-term margin maximization. By concentrating on high-visibility placements in airports, shopping malls, and select pop-up locations, the company aims to modernize its retail identity and connect with a younger, design-conscious demographic.

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Specialization as a growth engine

The core of Liberty’s revitalization lies in a disciplined portfolio consolidation. Having streamlined its offerings from ten sub-brands to six, the company is now channeling its resources into specialized segments. Consumers today are looking for specialization, and that's the direction we're moving towards, explains Anupam Bansal, Executive Director, Liberty. The comfort-centric sub-brand, Healers, now serves as the primary growth driver, contributing nearly 40 per cent to the company’s business, while the athleisure-focused Leap 7X accounts for an additional 20 per cent. To capitalize on this, Liberty is introducing standalone Healers stores—compact 500 sq ft formats designed for rapid deployment - to solidify its market share in the premium comfort footwear segment.

Navigating market volatility

While the company reported steady revenue of Rs 212 crore for the quarter ended March 2026, it is tempering its growth expectations amidst soft market conditions and rising input costs for materials like PVC and leather. Despite these challenges, Liberty is prioritizing automation within its manufacturing facilities and enhancing consumer engagement through AI-integrated digital platforms. By shifting its focus to standalone brand identities, the company intends to transition from a legacy footwear manufacturer into an agile, multi-brand retail entity capable of sustaining long-term top-line momentum. This multi-pronged investment in store infrastructure, digital upgrades, and product specialization is designed to secure Liberty’s competitive stance against both global incumbents and emerging digital-first rivals.

Founded in 1954, Liberty Shoes is a prominent Indian footwear manufacturer headquartered in Karnal. It offers a diverse portfolio of casual, formal, sports, and industrial footwear under six core sub-brands. Currently operating over 500 retail touchpoints, the company is focused on scaling its presence in Tier-II and Tier-III urban markets.

Accelerating its path to financial independence, Shoppers Stop has set a definitive goal to go debt-free by FY27-end. This objective follows a robust fiscal performance in FY26, during which the K Raheja Corp-promoted retailer successfully retired Rs 109 crore (approximately US$11.55 million) in debt. According to the company’s latest annual report, this deleveraging was primarily fueled by its highest operating cash flow in eight years, totaling Rs 301 crore. Management attributes this liquidity to a stringent focus on operational efficiencies, disciplined inventory management, and a comprehensive optimization of working capital, which collectively improved by Rs 155 crore over the past year.

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Premiumization and portfolio performance

The retailer’s financial health is increasingly supported by a clear shift toward premiumization, which has insulated its balance sheet from broader discretionary spending fluctuations. In FY26, Shoppers Stop’s flagship department store division surpassed the Rs 5,000 crore sales milestone, underpinned by a 4.7 per cent like-for-like (LFL) sales growth - the highest in a decade excluding pandemic-impacted periods. The company’s focus on the premium segment, which now accounts for 69 per cent of total sales, has driven a 7 per cent increase in average transaction value and a 6 per cent rise in average selling price. The company remains firmly on trajectory to become completely debt-free by FY2026-27-end, notes Kavindra Mishra, Managing Director and CEO, Shoppers Stop.

Capital allocation and future growth

Looking ahead, the company is refining its capital allocation strategy to prioritize high-return investments. Current initiatives include the renovation of its core department stores, the expansion of its high-growth beauty retail footprint, and the streamlining of organizational structures to eliminate redundancies. While the Intune value-fashion format continues to scale, the firm remains committed to disciplined capital deployment, ensuring that store expansions are balanced against the overarching mandate of sustaining a leaner, debt-free balance sheet.

Focusing on experiential shopping for aspirational families

Shoppers Stop is a premier Indian retailer operating a diverse network of department stores, beauty outlets, and value-fashion formats like Intune. It focuses on premium, experiential shopping for aspirational families. Growth plans center on store renovation, beauty segment expansion, and achieving financial independence, building on a 35-year legacy.

Premium Ayurvedic beauty and wellness brand Ashpveda has intensified its domestic retail expansion with the inauguration of its latest franchise outlet in Bilaspur, Chhattisgarh. Located strategically at Rajiv Plaza, the new experience center is designed to serve the growing regional demand for chemical-free, science-backed personal care. This development aligns with the brand’s broader mission to decentralize its reach, moving beyond its digital-first foundation to provide physical touchpoints where consumers can engage directly with its holistic product philosophy. By partnering with local entrepreneurs, the company is not only widening its geographical footprint but also fostering wellness-oriented micro-communities in Tier-II cities.

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Balancing ancient wisdom with scalable retail

The expansion serves as a critical growth vector for Ashpveda, which aims to bridge the gap between traditional Ayurvedic formulations and modern consumer requirements. Hari Ram Rinwa, Founder, notes, the store opening is a significant milestone in ensuring the brand’s premium catalog - ranging from skin care and hair care to therapeutic wellness oils - is accessible to a wider demographic. Despite the intense competition within the natural personal care segment, Ashpveda distinguishes its market position through sustainable sourcing and the elimination of over 45 synthetic toxins. As the brand eyes further penetration into the Middle East and Eastern Europe, this successful franchise model provides a template for consistent, luxury-oriented service delivery across diverse geographical markets.

Specializing in beauty and wellness

Founded in 2019 in Jaipur, Ashpveda specializes in premium Ayurvedic beauty and wellness, offering products like cleansers, oils, and moisturizers. The brand operates through an omnichannel model, targeting wellness-conscious consumers across India and global markets. Its growth strategy emphasizes sustainability, franchise-led retail expansion, and international market penetration.

Myntra is increasingly leveraging sophisticated algorithmic modeling to overhaul its men’s casualwear segment, moving away from traditional seasonal planning toward a dynamic, demand-responsive inventory model. By integrating real-time search intent and purchase velocity data, the platform now enables brands to adjust production cycles with unprecedented agility. This shift addresses the fragmented nature of the casualwear market, where trend life cycles have shortened significantly. Retail analysts observe, brands utilizing Myntra’s data-backed insights on pricing benchmarks and campaign performance are securing more consistent growth compared to those relying on legacy forecasting methods.

Optimizing for the aspirational consumer

The focus has intensified on capturing the growing demographic of urban, digitally native men who prioritize trend-led aesthetics over generic staples. Myntra’s current merchandising strategy incorporates ‘trend-first’ clusters, launching hundreds of new styles weekly to cater to niche segments like sustainable athleisure and premium streetwear. A recent internal assessment highlighted that this hyper-personalized approach, combined with the ‘M-Now’ ultra-fast delivery service, has improved customer retention by 20 per cent in active pin codes. By aligning inventory availability with local consumer preferences, Myntra is effectively reducing cart abandonment and establishing a more resilient supply chain.

Competitive edge in the e-lifestyle landscape

The integration of performance-led advertising and automated inventory management tools has transformed the partner ecosystem, allowing brands to track profitability metrics in real time. For instance, digital-first menswear labels have successfully scaled operations by aligning their ‘Hero SKUs’ with Myntra’s search behavior algorithms. As the platform continues to expand its reach to over 98 per cent of India’s pin codes, this data-centric merchandising framework is becoming the definitive standard for domestic and international fashion brands seeking to navigate India’s high-growth e-commerce environment.

Myntra is India’s premier fashion and lifestyle e-commerce platform, offering a curated selection of apparel, footwear, beauty, and home decor. A subsidiary of the Flipkart Group, it serves over 75 million monthly active users. The platform focuses on tech-driven personalization and ultra-fast delivery through its "M-Now" service. Established in 2007, Myntra achieved a significant financial turnaround in FY25, reporting a profit of ₹548 crore. Its growth strategy emphasizes expanding trend-led assortments and deepening loyalty through the Myntra Insider program.

Contemporary value-fashion retail chain under the Landmark Group, EasyBuy has further strengthened its presence in Karnataka with the launch of a new flagship store in Jayanagar, Bengaluru. This strategic opening serves as a centerpiece of the brand’s accelerated growth initiative, aiming to establish a more prominent physical footprint in key urban commercial districts. By deploying a larger retail format in Jayanagar, the company intends to reinforce its ‘Contemporary Value’ proposition, effectively balancing aspirational fashion trends with the accessible price points that define its market positioning. The launch signifies a broader organizational commitment to enhancing consumer accessibility while maintaining its reputation for delivering trend-led merchandise.

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Driving value in a competitive market

The brand's expansion strategy relies on a robust integration of tech-enabled supply chains and an agile design cycle that facilitates frequent merchandise refreshes. This operational efficiency allows EasyBuy to offer competitive pricing across its diverse portfolio of apparel, footwear, and fashion accessories. As the retailer continues to scale its operations, it is increasingly focusing on creating a seamless omnichannel experience that bridges the gap between digital engagement and physical store visits. With its latest expansion into high-traffic neighborhoods like Jayanagar and HSR Layout, EasyBuy is actively capturing new customer segments, maintaining its momentum as one of India's fastest-growing value-fashion retail entities.

Committed to offering affordable modern fashion

EasyBuy is a value-fashion retailer founded in 2014 by the Landmark Group. It caters to men, women, and children through a portfolio of trendy apparel and accessories. The brand is currently executing an aggressive expansion plan across India, supported by a strong financial foundation and a commitment to affordable, modern fashion.

Max Fashion has formally inaugurated a next-generation concept store at IOI City Mall, Putrajaya, Malaysia, marking a significant evolution in the retailer’s Southeast Asian footprint. Moving beyond traditional high-volume merchandising, the new space prioritizes experiential engagement, blending minimalist aesthetics with intuitive customer flow. The outlet serves as a blueprint for the brand's updated regional identity, utilizing expansive 2,000-sq-m layouts that emphasize open sightlines and modular fixtures. By transitioning to this streamlined architectural format, Max aims to reconcile its value-driven pricing strategy with the premium, aspirational shopping environments now demanded by the modern Malaysian consumer.

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Strategic design for modern engagement

The Putrajaya launch underscores a disciplined focus on ‘customer-centric architecture,’ a core pillar of the Landmark Group’s broader 2026 retail strategy. The store design incorporates integrated digital touchpoints and tonal zoning to facilitate seamless product discovery across its menswear, womenswear, and children’s lines. This move follows a successful period of domestic expansion in India, where the brand has already begun retrofitting flagship outlets to feature similar, more spacious, and structured layouts. By deploying these ‘experiential destinations,’ Max is effectively mitigating the pressure of digital-first competition, ensuring its physical presence remains a primary driver for recurring footfall and brand loyalty in a highly saturated and competitive regional fashion market.

Max Fashion is a premier value-fashion retailer owned by the Landmark Group. It offers a broad assortment of apparel, footwear, and accessories for the entire family. With a significant presence across the Middle East, India, and Southeast Asia, the brand focuses on scaling modern, experiential retail formats to sustain long-term growth.