Crocs Wins Superbrands Status

05 October 2023, Mumbai

Celebrating Branding Excellence

Apparel Group's internationally renowned footwear brand, Crocs, has won the prestigious Superbrands status. The award was presented at a grand ceremony held on the 28th at the Intercontinental Hotel, Dubai Festival City.

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Superbrands Recognition

The Superbrands organization is a globally renowned independent authority and arbiter of branding brilliance. 

The Superbrands status is awarded to brands that have achieved exceptional levels of brand recognition, quality, and customer satisfaction.

Neeraj Teckchandani's Perspective

Neeraj Teckchandani, CEO of Apparel Group, shared his strategic perspective on the recognition, stating, "Receiving this prestigious Award is both an honor and a valuable affirmation of our strategic commitment to excellence and innovation. This recognition underscores our relentless pursuit of delivering unparalleled quality and value, reflecting the strength and resilience of our brand portfolio. 

I am immensely proud of our dedicated team, whose consistent efforts enhance our brand's reputation and strategically position us for continued growth and success in the competitive global market."

Crocs' Exceptional Ability

This award bears witness to Crocs' exceptional ability to grow and exceed in the competitive market, reinforcing its status as a leading brand in the global fashion and lifestyle industry. 

The award demonstrates Crocs' unique ability to resonate with consumers, offering products and experiences that stand out in the marketplace.

Apparel Group's Success

This recognition capitalizes Apparel Group's exceptional ability to nurture and grow brands in the competitive market, further solidifying its position in the global market.

Sum & Substance

The Superbrands status is a significant achievement for Crocs and Apparel Group. It is a testament to their commitment to excellence and innovation, and their unique ability to connect with consumers.

5 key insights :

• Crocs wins Superbrands status
• Celebrates branding excellence
• Recognizes brand recognition, quality, and customer satisfaction
• Commitment to excellence and innovation
• Unique ability to connect with consumers

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