25 July 2025, Mumbai

An acclaimed men’s fashion brand with a significant presence across over 450 stores nationwide, D’Cot by Donear has entered into a partnership with India’s largest digital talent hunt, OMG Face of the Year.

The alliance is designed to cultivate new opportunities and spotlight the vibrant energy of India's young generation. Adding significant prestige, celebrated celebrity photographer Daboo Ratnani will conduct exclusive photo shoots with the ultimate winners, offering an unparalleled launchpad for their careers in the fashion industry.

Parimal Mehhta, Founder, OMG Face of the Year, shares, the contest’s partnership with D’Cot by Donear offers participants not just visibility, but also invaluable exposure to the mainstream fashion industry. This season is likely to set a new benchmark for talent discovery and nurturing, he adds,

Aakash Mishra, AVP – Group Brand Marketing, Donear Group Fashion, adds, more than just a contest, this collaboration provides a meaningful platform that opens doors to the fashion industry, helping aspiring individuals gain the recognition they deserve.

The Grand Finale of this event will be held in Mumbai, where talented finalists will walk the ramp, showcasing D’Cot by Donear’s latest collection. This highly anticipated fashion walk will feature the Top 20 contenders from across India as they demonstrate their skills and charisma.

Akash Manwani, Vice President (D’Cot by Donear), adds, the integration of the brand’s latest collection into the finale ramp walk not only highlights contemporary fashion trends but also allows the finalists to embody the spirit of the D’Cot by Donear brand truly.

This partnership underscores a shared vision to identify, nurture, and celebrate India’s diverse talent pool, providing them with the visibility and recognition they deserve. It's a testament to both brands’ dedication to inspiring confidence and enabling young individuals to shine in the dynamic world of fashion.

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24 July 2025, Mumbai

Once a market dominated by transactions and price points, India’s retail sector is changing. What was once about products stacked neatly on shelves is now an immersive, multi-sensory journey—one that transcends the act of buying to foster belonging, purpose, and emotional resonance.

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This retail renaissance is being shaped by evolving consumer expectations, cutting-edge technology, and a renewed understanding of physical space—not just as a storefront, but as a stage for experience.

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The rise of the experiential consumer

The Indian consumer has evolved. Today’s shopper is well-informed, digitally savvy, and purpose-driven. The journey often begins on a screen—scrolling through fashion reels, reading reviews, and comparing prices—long before setting foot in a store. This pre-purchase engagement builds expectations not just around product quality, but around how the brand makes them feel. It’s no longer about what a brand sells, but what it stands for.

In this scenario, alignment with personal values—whether it’s sustainability, local craftsmanship, or inclusivity—is becoming a key differentiator. Consumers, especially Gen Z and millennials, are gravitating towards brands that can weave a compelling narrative and reflect their identities.

Omnichannel integration, the non-negotiable

In a world where digital and physical boundaries are blurring, consistency is king. Whether browsing a mobile app, chatting with a customer support bot, walking into a flagship store, or watching an influencer’s review on Instagram, today’s shoppers demand a seamless, cohesive journey.

Retailers are responding with sophisticated omnichannel strategies. A shopper might discover a product on Instagram, virtually try it on via AR, purchase it through a brand’s app, and pick it up from a nearby store.

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Each touchpoint reinforces the brand identity, ensuring the consumer experience feels fluid and intuitive. The days of channel silos are over. In their place stands a unified retail ecosystem—intelligent, data-driven, and human-centric.

The physical store reimagined

Despite the meteoric rise of e-commerce, physical stores have not lost their relevance and charm—they’ve simply reinvented their purpose. No longer just a point-of-sale, the modern store is an emotional landscape, curated to stimulate discovery, joy, and community.

Store layouts are being reimagined with sensory elements: warm lighting, interactive displays, digital mirrors, and hospitality-style staff trained not just to sell but to engage. Whether it’s trying on outfits in a cozy lounge space, sipping artisanal coffee while browsing, or attending a brand workshop, the emphasis is on experience—not inventory. The goal: Make customers return not just for the merchandise, but for the memory.

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Reasons behind the shift

India’s retail transformation isn’t just cultural—it’s structural, and backed by formidable numbers. India’s retail market is on track to cross $1.6 trillion by 2030, boosted by growing discretionary spending over essentials. Growing e-retail is another reason. With $60 billion GMV in 2024, India has emerged as the world’s second-largest online shopper base. This market is expected to grow at 18 per cent CAGR, reaching $190 billion by 2030.

What’s more nearly 40 per cent of e-retail shoppers in India are Gen Z. Socially connected, fast-moving, and values-driven, this cohort is redefining consumption patterns—often favoring insurgent, purpose-led brands over legacy labels.

Growing experiential retail valued at $84.94 billion in 2023 is another trigger. At the moment, the experiential retail sector is growing at 14 per cent CAGR. Stores offering immersive, phygital experiences see 40 per cent more customer dwell time and 30 per cent higher sales. Meanwhile, the AI in retail market too is growing. Valued at $216.26 million in 2023 it is a projected $2.96 billion by 2032. From smart recommendation engines to predictive inventory management, tech is enabling hyper-personalization and operational excellence.

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Malls become lifestyle hubs

Once anchored solely around shopping, malls are now cultural and community epicenters. Across metros like Bengaluru, Delhi, and Mumbai, malls are hosting food fests, tech pop-ups, fashion shows, co-working pods, cinemas, and art installations—all under one roof. By increasing the reasons for a visit, these lifestyle hubs are increasing average "dwell time" and attracting diverse demographics, from young professionals to families seeking weekend outings.

And even as consumers embrace digital interfaces, there’s a strong preference for human touchpoints. As 78 per cent of Indians still prefer human assistance when shopping online; 61 per cent find AI product suggestions helpful—but 77 per cent are concerned about data breaches; 84 per cent have made purchases based on influencer endorsements, revealing the power of social trust. This signals a future where successful retailers will harmonize tech-enabled convenience with human warmth and trust.

Empathy is the new currency

In the emerging Indian retail scenario, loyalty will not be built with reward points or flash discounts. It will be earned through empathy, authenticity, and emotional intelligence. Brands that empower frontline employees to become storytellers—not salespeople—are building communities, not just customer bases. Those that treat stores as sensory spaces, and not just inventory hubs, are driving deeper engagement. And those that prioritize trust—through transparency, data ethics, and inclusivity—are laying the foundations for long-term brand love. In the end, the most valuable product a retailer can offer isn’t a good on a shelf—but the feeling it creates and the story it helps the consumer tell.

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24 July, Mumbai 2025

Luxury sleepwear brand Ammarzo has expanded its international presence by launching its operations in the Gulf Cooperation Council (GCC) region.

Ammarzo has entered into the UAE, Qatar, Kuwait, Bahrain, and Oman markets via prominent online fashion platforms Noon and Namshi. These partnerships offer customers a seamless shopping experience, characterized by easy access, prompt delivery, and a diverse product range.

Emphasizing the cultural significance of this expansion, Chahatt Khanna, Founder, Chairman & Managing Director, Ammarzo, states, this expansion is aimed at co-existing with the culture rather than expanding the market. As Ammarzo's core values of ‘grace, femininity, and sensuality’ align perfectly with the Middle Eastern concept of beauty, the brand remains committed introduce its collections to this ‘cultured clientele’ and celebrate a shared appreciation for beauty, quality, and a refined lifestyle, Khanna affirms.

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25 July 2025, Mumbai

One of India's fastest-growing activewear brands, TechnoSport has opened its first EBO in Andhra Pradesh. Located in Vijayawada, the new store aims to launch the brand’s high-performance, tech-enabled apparel to the city's active and fitness-driven community.

This launch marks a significant development in TechnoSport's goal of establishing 50 EBOs by the end of 2025. It is the brand’s 14th store across India and a crucial milestone in its broader South India growth strategy.

Spanning 1,800 sq ft, the new EBO is strategically positioned to cater to the city's vibrant sports culture and increasing number of active lifestyle enthusiasts. Known for producing national-level athletes in sports like badminton, athletics, and rowing, Vijayawada offers an ideal market for

As the brand's inaugural outlet in Vijayawada, the store is thoughtfully designed as a hub for fitness-conscious and style-forward consumers. Its modern interiors and product-focused layout offer a seamless shopping experience. The Vijayawada EBO showcases TechnoSport’s best-in-class, made-in-India collections crafted for those who prioritize comfort, style, and durability.

Shoppers can explore a wide range, including advanced performance tees, polos, cooling joggers, shorts, and track pants. Each product incorporates proprietary Duracool+ and Technodry novations, providing UPF 50+ sun protection, anti-microbial freshness, powerful moisture-wicking, and superior stretch recovery. These smart technologies ensure lasting comfort and breathability in India’s dynamic climate, empowering consumers to stay active from dawn till dusk.

Sunil Jhunjhunwala, Managing Director & Co-Founder of TechnoSport, avers, remniscient of Andhra Pradesh’s sporting spirit, this store proves to be a perfect home for the brand’s first store in the state.

Puspen Maity, CEO, TechnoSport, adds, the brand’s stores are designed to offer immersive brand experiences where people can explore our latest innovations, feel the quality, and find products that truly support their active lifestyles. me.

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24 July, Mumbai 2025

Indian fashion landscape is in the midst of a quiet revolution — not one led by couture runways or high-end designers, but by young people in college corridors, urban cafés, and on Instagram reels. In metros and Tier II cities alike, Gen Z is embracing unisex fashion as a statement of comfort, authenticity, and evolving cultural consciousness.

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Far from being a fringe fad, gender-neutral clothing is fast becoming a staple of youth wardrobes, challenging long-standing binaries in Indian apparel.

A shift beyond the binary

For decades, Indian fashion has mirrored its societal norms: sharply divided between men’s and women’s wear, with color palettes, cuts, and styles dictated by gender conventions.

That demarcation is now blurring. Today's youth — raised on global pop culture, sensitized to gender discourse, and empowered by digital platforms — are actively choosing clothes that reflect their identity over imposed norms. Gender-neutral fashion has emerged not just as a style preference, but as a quiet act of resistance.

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Oversized silhouettes, relaxed trousers, baggy jeans, monochrome shirts, and boxy tees — long a part of international androgynous fashion — have found resonance in India. Brands both Indie and mainstream are tuning in, shifting towards collections that de-emphasize gendered categories in favor of "fit for all" design language. Experts point out, fashion is no longer about boy or girl, it’s about ‘self’. And clothes should be fluid, just like identity.

What lead to the rise of unisex clothes

There are several reasons for the growth of this segment from cultural to practical and technological factors all have worked in tandem towads this change.

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Changing perceptions of gender: One major driver of unisex fashion is a generational shift in gender identity and expression. Exposure to global movements — from #GenderFluid to Pride parades and non-binary representation in pop culture — has fostered a more inclusive worldview.

Indian Gen Z, especially in urban pockets, is growing increasingly aware of the limitations of gendered fashion and choosing alternatives that allow for individuality without labels.

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The comfort-first mentality: Comfort is king — and unisex styles deliver. In a world of side-hustles, long commutes, and hybrid work/study models, young Indians want clothing that moves with them.

Loose fits, durable materials, and flexible styling options make unisex wear a natural choice. Unlike traditional apparel that often sacrifices comfort for design (especially in women’s fashion), unisex clothes balance practicality with edge.

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Shared economies and smart consumption: In households where siblings or roommates share wardrobes, unisex clothing presents an economic advantage. As India’s cost-conscious Gen Z navigates rising urban expenses, the ability to mix, match, and share adds value. A hoodie worn by a brother today can be styled as a dress tomorrow — a genderless wardrobe is also a minimalist’s dream.

Digital influence and global inspiration: From YouTube fashion hauls to Instagram thrift pages and Pinterest mood boards, digital platforms have been instrumental in popularizing gender-fluid aesthetics.

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Indian youth are no longer reliant on domestic fashion cues — they’re actively borrowing from Korean streetwear, Scandinavian minimalism, and even punk and rave subcultures. The rise of influencers advocating inclusive fashion has further cemented unisex style as aspirational. Creators like Ankush Bahuguna and Sakshi Sindwani, who challenge body and gender stereotypes, are shaping consumer tastes at scale.

Sustainability as a subtext: Though not the dominant motive, eco-consciousness adds depth to the appeal of unisex apparel. A capsule wardrobe built around versatile, neutral, and high-quality pieces fits neatly into the ethos of mindful consumption. Fewer pieces, more looks, less waste. The growth of gender-neutral fashion, while hard to quantify directly, can be traced through adjacent segments.

Table: Growth in related apparel segments in India

(Source: Industry reports, 2023–2024)

These categories — naturally suited to unisex styling — are being driven by urban youth in metros like Bengaluru, Mumbai, and Delhi, as well as in aspirational Tier II cities such as Pune, Chandigarh, and Kochi.

E-commerce platforms have also reported notable shifts.

Table: Online search trend for unisex fashion keywords

Source: Proprietary data from major e-commerce platforms, 2024

These trends reflect a real and rising demand — not just passive interest — in gender-agnostic styles. Brands like H&M, Urban Monkey, Freakins, Huemn, and even FabIndia have started launching unisex capsules, limited edition drops, and size-fluid collections. Startups such as Six5Six and Jaywalking are also capitalizing on this shift with a strong Gen Z focus.

Retail’s slow but steady recalibration

Despite this consumer momentum, the Indian retail ecosystem is still playing catch-up. Most stores continue to categorize merchandise along binary lines. Visual merchandising, marketing campaigns, and even trial rooms remain deeply gendered.

However, that too is beginning to change. Pop-up stores, multi-brand concept spaces, and gender-fluid fashion shows are emerging as disruptors. Platforms like Nykaa Fashion, Ajio, and Myntra are experimenting with style over sex filters, allowing users to shop by fit or aesthetic rather than gender.

As Rajat Taneja, co-founder of a Delhi-based gender-neutral fashion label explains, we are witnessing a democratisation of Indian fashion. Youth aren’t waiting for the industry to change — they’re building their own style codes.

Towards a fluid future

India’s unisex fashion wave isn’t just about what young people wear — it’s about who they are and how they choose to be seen. In moving beyond the rigid categories of “his” and “hers,” Gen Z is forging a more inclusive, expressive, and liberated relationship with fashion. In the years ahead, as more brands adapt to this fluid future, the unisex movement could catalyze a deeper recalibration of Indian fashion — one where identity, not gender, defines the outfit.

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24 July, Mumbai 2025

The Enforcement Directorate (ED) has filed a complaint against Myntra Designs (Myntra), its associated entities, and directors under the Foreign Exchange Management Act (FEMA), 1999, alleging Foreign Direct Investment (FDI) violations totaling Rs 1,654.35 crore.

The action was initiated by ED's Bengaluru Zonal Office on the basis of information suggesting Myntra and its related companies were engaged in Multi-Brand Retail Trade (MBRT). They allegedly misrepresented their operations as ‘Wholesale Cash & Carry’ businesses, thereby violating the prevailing FDI Policy.

According to the ED's investigation, Myntra Designs declared itself as a ‘wholesale cash & carry’ business and received FDI worth over Rs 1,654.35 crore. The agency found. Myntra primarily sold its goods to Vector E-Commerce, which then retailed these goods to end customers.

The investigation further revealed, Vector E-Commerce was allegedly established and used to split business-to-customer (B2C) transactions into business-to-business (B2B)—from Myntra Designs to Vector E-Commerce—and subsequently B2C, from Vector E-Commerce to retail customers. The ED contends that Myntra Designs was effectively conducting multi-brand retail trading while masquerading as a “wholesale cash & carry” operation.

The ED highlighted that Myntra Designs failed to meet the conditions for ‘wholesale cash and carry trading.’ Specifically, they made 100 per cent of their sales to Vector E-Commerce Pvt Ltd, which contravenes amendments from April 1, 2010, and October 1, 2010. These amendments permitted only 25 per ecnt of sales to be made to companies within the same group or group companies.

Consequently, the Enforcement Directorate alleges, Myntra Designs and others have violated Section 6(3)(b) of the Foreign Exchange Management Act, 1999, as well as the Consolidated FDI Policies dated April 1, 2010, and October 1, 2010, involving the aforementioned amount.

In response to the ED's complaint, Myntra stated, the company remains committed to cooperating with the authorities at any time.

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25 July 2025, Mumbai

Tamil Nadu's leading denim and menswear brand, Derby has appointed acclaimed Tamil Film Actor Gautham Ram Karthik as its official brand ambassador. This strategic partnership marks a pivotal moment in Derby's ambitious expansion plans, as the brand aims to capture the hearts and wardrobes of India's young, style-conscious demographic.

With nearly 50 retail outlets across South India, Derby has established itself as a go-to destination for quality denim and contemporary menswear. The brand's decision to collaborate with Gautham Ram Karthik reflects its commitment to resonating with today's ambitious youth who value both style and substance.

Karthik embodies everything Derby represents - he's classy, accessible, and genuinely talented," says Vijay Kapoor, Managing Director, Derby. His natural style and connection with young audiences make him the perfect ambassador for our next phase of growth. Like our denim, he's authentic, versatile, and always camera-ready, he adds.

Known for his compelling performances and effortless style both on and off-screen, Karthik adds, Derby's commitment to quality craftsmanship and contemporary design aligns perfectly with my personal style philosophy

This partnership comes at a strategic time as Derby prepares to accelerate its expansion across India, particularly through e-commerce. The brand plans to leverage Karthik's rising star power and authentic appeal to strengthen its position in key markets while attracting new customers who aspire to combine classic style with modern sensibilities.

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24 July, Mumbai 2025

Arun Naikar, Former Head- E-commerce, Fabindia, has stepped down from his position in the company. However, he will continue to be associated with the company, transitioning to an advisory position to guide their digital business strategy.

This marks Naikar's second tenure with Fabindia. He began his career as a Senior Executive at Dishnet DSL before moving to eOfficePlanet India as Senior Manager. He later also served as Business Head – eCommerce, Sify Technologies before holding a similar position at Trent.

During his most recent stint as the head of e-commerce at Fabindia Overseas, Naikar was instrumental in establishing an omnichannel ecosystem. His responsibilities included setting up logistics, category management, store integration, and customer service. He also spearheaded the company's digital marketing initiatives.

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24 July, Mumbai 2025

Cantabil Retail India aims to increase the brand’s revenues to Rs 1,000 crore by FY27. To support this ambitious target, it plans to open 60 to 70 new stores in FY25-26.

Originally known for menswear, Cantabil has successfully expanded its offerings to include apparel, footwear, accessories, and athleisure for men, women, and children, establishing itself as a comprehensive lifestyle retailer.

A key part of Cantabil's growth strategy is its aggressive expansion in western India, particularly Maharashtra. The company currently operates 66 EBOs across the state, with 23 stores located in Mumbai alone. This strong presence in Mumbai highlights the city's crucial role in the company's broader objective of strengthening its national footprint in the organized fashion retail sector.

Cantabil's reach in Maharashtra extends beyond Mumbai to include major urban centers and emerging markets. This includes 17 stores in Pune and its surrounding areas, 5 in Nagpur, and 4 in Nashik. The brand also has a presence in other cities such as Amravati, Kolhapur, Aurangabad, Nanded, Jalgaon, and Solapur. This widespread regional coverage features both dedicated menswear stores and multi-category outlets, aligning with Cantabil's transformation into a full-fledged lifestyle brand.

Looking ahead, Cantabil plans to further expand within Maharashtra. The brand has identified high-opportunity areas for future growth including Ulwe and New Panvel in Mumbai, along with Pune's Sinhagad Road, Wagholi, Wakad, and Bibwewadi. Additionally, cities like Latur, Dhule, Jalna, Parbhani, Osmanabad, and Gondia are on their radar, as well as Jalna Road in Aurangabad.

Deepak Bansal, Director, Cantabil Retail India, emphasizes, the company is committed to establish its presence wherever its customers are located; be it bustling metros or fast-growing cities. As it evolves from a menswear label to a complete lifestyle brand, Cantabil continues to deliver aspirational and accessible fashion.

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25 July 2025, Mumbai

Renowned designer Rahul Mishra showcased his collection ‘Becoming Love’ at the Hyundai India Couture Week 2025, held in collaboration with Reliance Brands and the Fashion Design Council of India (FDCI) in Delhi.

The show opened with Bollywood actress Tamannaah Bhatia donning a breathtaking Hand Embroidered Chérie Floral Gown. The ensemble blended elegance and statement-making glamour, embodying the essence of Mishra’s latest vision.

Inspired by the seven stages of love described in Sufism, also known as the maqamat of ishq, the Becoming Love collection traverses a rich emotional landscape. These stages-dilkashi (attraction), uns (infatuation), aqidat and mohabbat (surrender in love), ibadat (devotion), junoon (obsession), and maut (death)-served as the design narrative.

True to Mishra’s signature style, the garments were exquisite tapestries of hand-embellished details. Artisans brought his vision to life using techniques such as aari work, zardozi, naqshi, and dabka. Sequins, kundan stones, and white pearls added opulence to the runway, transforming every outfit into a wearable piece of art.

One of the most visually captivating elements of the show was Mishra’s reinterpretation of Gustav Klimt’s artwork through Indian embroidery techniques. Rich golds, vibrant florals, tigers, hearts, and mystical motifs flowed across gowns and silhouettes, each telling a story. The fusion of Western artistic themes with Eastern craftsmanship created an aesthetic that felt both timeless and boundary-breaking.

A highlight of the Hyundai India Couture Week 2025, Mishra’s show attracted fashion editors, celebrities, influencers, and design aficionados from across the country.

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24 July, Mumbai 2025

The Indian menswear industry is undergoing a significant transformation, largely driven by a more self-aware and style-conscious male consumer. Today's Indian man seeks comfort without compromising on style.

There is a move toward elevated everyday essentials, versatile wardrobe staples that offer premium fabric, great fit, and thoughtful design, highlights Yogesh Kabra, Founder, XYXX.

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There is a rapid rise in athleisure and performance wear, as fitness and hybrid work lifestyles blur the lines between formal and casual attire, he notes.

Indian male consumers are increasingly gravitating towards luxurious fabrics like Giza, Supima, and Tencel, and are looking for refined tailoring even in casualwear, leading to a rise in smart casuals and minimalist contemporary designs.

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Dinesh D, Co-founder, Engyne, observes, inspired by global trends, streetwear and athleisure are booming among Gen Z. There is a resurgence of modern Indian identity, with traditional pieces reimagined in contemporary forms, he points out. Anand Aiyar, CEO, Arrow, adds, there's a growing appreciation for responsible sourcing, quality craftsmanship, and understated sophistication.

Brands are strategically adapting to these evolving preferences. XYXX is expanding its categories beyond innerwear to include athleisure, loungewear, and winter wear. They're also deepening their Direct-to-Consumer (D2C) ecosystem and scaling offline through modern trade and exclusive brand outlets.

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Engyne focuses on product excellence, operational agility, and direct consumer engagement, planning future scaling through selective offline presence and international shipping, leveraging its factory-to-consumer model for efficiency.

Arrow aims to strengthen its leadership in premium menswear through innovation, expanding its omnichannel presence, and launching limited edition collections, investing in products like their AutoPress FLX Shirts.

The entry of international brands like Marks & Spencer and Tommy Hilfiger has intensified competition, but Indian menswear brands view this as a positive development, indicating a growing fashion appetite.

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In terms of retail, online channels, including marketplaces and quick commerce, are major revenue drivers for XYXX and Engyne, with plans for future offline exploration. Arrow, however, still relies predominantly on offline retail, though its online sales are steadily growing, hinting at a future integrated omnichannel model.

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Tier II and III cities are becoming significant growth engines for Indian menswear brands. Consumers in these markets are aspirational and value-driven, prioritizing durability, comfort, and subtle luxury.

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The next phase of growth in India's menswear market is expected to be fueled by a blend of innovation, personalization, and sustainability, with brands leveraging both online and offline channels.

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23 July, Mumbai 2025

India’s leading innerwear brand, VIP Clothing has partnered with Eternal Group-owned Blinkit to launch its flagship sub-brands, VIP and Frenchie, on the quick-commerce platform.

According to the reports, the brands will go live in Karnataka and NCR first, followed by Gujarat, West Bengal, Maharashtra, Rajasthan, Telangana, and Uttar Pradesh in the coming days.

VIP Clothing's latest partnership marks yet another strategic milestone for the innerwear brand. Recently, the company collaborated with Swiggy Instamart and Zepto to make VIP and Frenchie ranges available to Indians within minutes across India.

Kanishk Pathare, Head – D2C, VIP Clothing says, teaming up with Blinkit will help the brandensure VIP and Frenchie styles reach customers within minutes. This is how the brand aims to reshape innerwear retail, keeping it fresh, relevant, and totally in sync with how India wants to shop today.

Kapil Pathare, Deputy Managing Director, VIP Clothing adds, 2025 has been the year of scaling operations for the company as it partnered with e-commerce platforms and quick-commerce platforms while exploring newer physical retail stores and markets. Its current strategies and future plans will ensure our availability to our consumers in every possible way.

A pioneer in the fashion industry for over 54 years, VIP Clothing is known for its commitment to quality and customer satisfaction. With a diverse portfolio of brands, the brand continues to innovate and set trends in the apparel market.

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