21 February 2025, Mumbai

A new multi-brand fashion and lifestyle platform for women, Coyu will open its flagship store in Gurugram on February 22, 2025.

Founded in October 2024 by Mohit Gupta, Co-founder, Zomato and former COO, MakeMyTrip with Mukesh Bansal, Founder, Myntra and Cult.fit as co-founder and Strategic Advisor, Coyu focuses on curating premium occasion wear. The name ‘Coyu’ stands for 'Collated for You, in Collaboration with You,' reflecting the brand's commitment to personalized styling and a curated selection of over 50 brands.

The 6,000 sq ft Gurugram store offers a diverse range of western, modern ethnic, and Indo-western wear, featuring international labels like Karen Millen, Salsa Jeans, DKNY, and Sister Jane, alongside Indian designers like Saksha Kinni, Our Love, and Dash & Dot.

The store provides an exceptional shopping experience through spacious trial rooms, a dedicated lounge area, and a coffee station. Expert stylists offer personalized guidance and in-house alterations ensure the perfect fit.

Building on the success of its first store in Ambience Vasant Kunj and a pop-up store at DLF Avenue Saket, Coyu continues to refine its innovative digital services. These include a Try-at-Home service and 90-minute delivery, enhancing convenience for customers.

Key features of the Gurugram flagship store include a personal shopper lounge for private styling sessions, expert stylist tips and customization, Try-at-Home and 90-minute delivery, and an artisanal coffee cart with gourmet bites.

Mohit Gupta, Founder & CEO of Coyu, states, Coyu believes, the future of premium fashion retail lies in creating immersive, omnichannel experiences. The brand’s flagship store in Gurugram is designed to offer modern Indian women a truly unique and personalized shopping journey.

Coyu's focus on curated premium fashion, omnichannel services, and personalized experiences positions it as a rising player in India's evolving fashion retail landscape.

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21 February 2025, Mumbai

Entrepreneurs Aditi and Tarjini Gogia have launched new women's apparel brand emphasizing self-care and well-being, Avanday on its direct-to-consumer e-commerce website and select online marketplaces. The brand helps build confidence in women from within. It helps women feel their best, both physically and mentally.

The brand launched with maiden collection featuring casual co-ord sets, lounge sets, activewear and lounge dresses in comfortable silhouettes and vibrant colorful patterns.

Targeting women aged 16 to 40 years, garments in Avanday’s collection are priced within the mid-market segment. Avanday also offers a complimentary therapy session with a licensed counselor for purchases over Rs 3,000. With its range of fusion-style casual wear, the brand aims to capture a share of India's expanding athleisure and lounge wear market.

Avanday has also partnered with major Indian e-commerce platforms Myntra and Amazon India to expand its reach.

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20 February 2025, Mumbai

India’s e-commerce sector is projected to hit $550 billion by 2035, growing at a 15 per cent CAGR, according to a joint Anarock - ETRetail report unveiled at The Economic Times Great India Retail Summit 2025 in Mumbai.

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The sector, valued at $125 billion in 2024, is expected to reach $345 billion by 2030, driven by rising internet penetration, smartphone adoption, digital payments, and government initiatives like ‘Digital India’.

E-commerce is expanding beyond metros, with Tier 2 and 3 cities now accounting for 56 per cent of online shoppers, up from 46 per cent in FY2020.

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This share is projected to hit 64 per cent by FY2030, according to Anuj Kejriwal, CEO & MD, Anarock Retail. Meanwhile, India’s retail market is set to triple from 2019, reaching $2.5 trillion by 2035, fueled by urbanization, rising incomes, and a growing middle class.

Mall leasing has rebounded post-pandemic, with vacancy rates dropping to 8.1 per cent in 2024 from 15.4 per cent in 2019.

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However, supply remains tight new mall additions in the top seven cities totaled just 1 million sq ft in 2024, while absorption hit 6 million sq ft. The demand surge is led by experiential retail, with apparel and F&B driving 45 per cent of footfall.

Retailers are expanding aggressively in Tier 2 and 3 cities, which will contribute over 26 million sq ft of new mall space by 2030, signaling a major shift in India’s retail sector.

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21 February 2025, Mumbai

The retail landscape is changing as consumers are no longer satisfied with simply purchasing goods; they crave experiences. This shift has given rise to experiential retail, a strategy where brands create immersive and memorable shopping journeys. A new report from Enalytix, an AI-driven video analytics and field-force productivity expert, sheds light on how fashion brands are leveraging technology and innovative store designs to captivate customers.

The Enalytix report reveals compelling data on the impact of experiential retail. Stores that have incorporated experiential elements see an average 40 per cent increase in dwell time and a 30 per cent lift in sales compared to traditional stores. This underscores the power of creating engaging environments that encourage customers to linger and explore.

Brands leading the trend

The report highlights several fashion brands that are leading the way in experiential retail.

Nike: Nike's flagship stores feature interactive installations, customization labs, and augmented reality experiences that allow customers to engage with the brand on a deeper level.

Adidas: Adidas has created "stadium" stores that replicate the atmosphere of a sporting event, complete with cheering crowds and personalized jersey customization.

Rebecca Minkoff: This brand uses smart mirrors in fitting rooms to provide personalized recommendations and allow customers to share their looks on social media.

Of course, technology plays a crucial role in enabling experiential retail. The Enalytix report emphasizes the some key technologies that are change enablers. Augmented Reality or AR allows customers to virtually try on clothes and accessories, eliminating the need for physical fitting rooms. For example, Farfetch has developed an augmented retail solution that links online and offline worlds, using data to enhance the retail experience. In its London store, Farfetch provides connected clothing racks, touch-screen-enhanced mirrors, and sign-in stations that pull data collected online to use in-store. This innovation allows customers to enjoy an effortless in-person experience that harmonizes the best parts of boutique shopping with the speed and convenience of online shopping.

Similarly, Virtual Reality or VR creates immersive experiences that transport customers to different worlds, allowing them to visualize products in new and exciting ways. For example, to launch a new product range, Huda Beauty ran an immersive retail experience pop-up store in Covent Garden, London. The sci-fi-themed event supported their new eye-shadow palette, Mercury Retrograde, and featured a multi-faceted, metallic exterior with galactic interior elements. Visitors could engage with interactive displays, creating a buzz that extended beyond the physical location. And of course, Artificial Intelligence or AI powers personalized recommendations, targeted promotions, and data-driven insights that enhance the customer journey. Take for example Vans' House of Vans who transformed a 30,000 sq. ft. space in London into the ‘House of Vans’, featuring a concrete skate ramp, cinema, café, live music venue, and art gallery. This venue serves as a cultural hub, aligning with the brand's identity and fostering a community around its products.

And Gap had hosted a major fashion event in San Francisco during NBA All-Star Weekend, showcasing a 16-piece collection created in collaboration with Harlem's Fashion Row. This immersive "fashiontainment" experience celebrated the company's heritage and commitment to diversity, aligning with Black History Month and supporting underrepresented designers. The event generated significant buzz, exemplifying how experiential retail can elevate brand perception and customer engagement.

As experts point out, experiential retail is no longer a luxury; it's a necessity. Fashion brands that fail to embrace this trend risk falling behind. By leveraging technology and creating unique store designs, retailers can build deeper connections with their customers and drive long-term loyalty. The Enalytix report reveals the future of fashion retail is experiential, immersive, and driven by technology. As consumer expectations continue to evolve, brands must adapt and innovate to stay ahead of the curve. By creating memorable shopping experiences, fashion retailers can not only drive sales but also build lasting relationships with their customers.

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20 February 2025, Mumbai

Language offers a refined selection of premium leather footwear and accessories, blending craftsmanship with modern elegance. The latest collection features standout options for men and women, ensuring style and comfort for every occasion.

For men, Orion sneakers combine premium leather, suede, and fabric for lightweight breathability and all-day comfort. The hand-painted designs add a unique touch. Wallet options like the bi-fold Logan and tri-fold Albert offer both elegance and functionality.

Women can step out in style with Oria sandals, crafted with metallic leather and stone embellishments, complemented by a suede anti-slip, sweat-absorbing footbed. Pair it with the Lyra sling bag, made from premium grain leather with gold-finished fittings for a luxurious yet practical accessory.

Language products are available at exclusive outlets in Chennai, Hyderabad, Kochi, Ludhiana, Patiala, Bathinda, and Sangrur. They can also be found at over 300 premium multi-brand stores nationwide, including Metro Shoes, Mochi, Inc.5, Centro, Rocia, and Regal Shoes.

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20 February 2025, Mumbai

Global denim and casual wear brand, American Eagle has strengthened its North India presence with a new EBO in Chandigarh. Located in the Nexus Elante shopping mall, the store features the brand's latest spring and summer collections.

The store's design incorporates an open facade, large digital screens, and wooden accents, creating a bright and welcoming shopping environment. The outlet offers dedicated sections to showcase the brand's men's and women's apparel, with a strong emphasis on their signature denim line.

American Eagle joins a variety of Indian and international brands at Nexus Elante, including Woodland, Fossil, Seiko, The Pant Project, Giva, Bluestone, Boss, and Mia by Tanishq. Situated on 1.2 million sq ft, the mall houses over 225 brands.

Founded in the US in 1977, American Eagle Outfitters Inc operates in India in partnership with Aditya Birla Fashion and Retail. The brand launched its first Indian store in Noida in 2018.

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21 February 2025, Mumbai

Monte Carlo Fashions registered a 25 per cent rise to Rs 97 crore consolidated net profit during Q3, FY25 as against Rs 77 crore in the corresponding quarter a year ago.

The company’s revenue increased to Rs 549 crore during the quarter, as against Rs 504 crore in the corresponding quarter of the previous fiscal year. The brand’s online sales picked up, particularly form its own website during the quarters.

The company aims to expand its operations during the quarter by open 45-50 EBOs across India including the west and south. It opened six EBOs for home textiles in Q3, FY25 taking its total EBO count to 13 as on Dec 31, 2024.

The company has also collaborated with with quick commerce partners like Blink it, Swiggy and Zepto for up to 30 minutes delivery. It mainly sells its brands through a network of EBOs, MBOs, national chain stores and across major e-commerce platforms like Amazon, Flipkart, Myntra, etc.

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20 February 2025, Mumbai

A renowned fashion brand, Kazo has launched its Spring/Summer 2025 collection, ‘Elemental,’ for the modern, confident woman. Blending timeless elegance with contemporary style, the collection offers women versatile garment pieces for work, social events, and glamorous occasions.

Encouraging self-expression, ‘Elemental’ reflects the diverse personalities of today's women. The collection features a curated color palette of soft neutrals, romantic reds, vibrant yellows, refreshing greens, and striking blues. It has been crafted from fluid fabrics with luxurious textures to help each piece transition effortlessly from day to night. The collection also balances sophistication with ease through its statement shirts, power silhouettes, elegant dresses, and versatile co-ords. Besides, it also offers tropical-inspired resort wear and vacation styles for a playful yet polished look.

Launched to empower women to embrace their individuality through fashion, the collection celebrates modern femininity by expresses confidence in each of its silhouettes and detail, affirms Divya Aggarwal, Creative Director, Kazo.

Inspired by Kazo’s core principles of work, social and glam, the collection, ‘Elemental’ highlights personal style with delicate florals, bold botanical prints, intricate sequins, and printed mesh accents. It offers versatile styles tailored to the multifaceted lives of modern women.

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19 February 2025, Mumbai

Marks & Spencer (M&S) has announced a significant revamp of its international business, featuring the appointment of Manish Kapoor as the new managing director for M&S India. Kapoor, joining from Pepe Jeans, will assume his role in April, bringing extensive experience in the Indian retail sector.

This strategic move is part of a broader initiative to strengthen M&S's global leadership, with Victoria Jones, formerly of Clarks, appointed as commercial director, international, and Richard Davies promoted to international partnerships director. All three will report to Mark Lemming, managing director, International.

Lemming emphasized the focus on building strong foundations for sustainable growth, highlighting the crucial role Kapoor and the new team will play. Kapoor’s prior experience includes successful tenures at Pepe Jeans, French Connection, and Benetton, where he demonstrated a proven track record in driving growth and profitability.

M&S, which has over 100 stores in India, its largest international market outside the UK, aims to appeal to younger shoppers and enhance its brick-and-mortar presence. The retailer's focus on quality merchandise comes as it navigates a competitive market featuring brands like Levi's and Uniqlo, known for their functional basics. M&S Reliance saw a 5 per cent sales growth in FY24, reaching Rs 1742 crore.

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21 February 2025, Mumbai

Footwear business Metro Brands has launched a video campaign urging shoppers to recycle their old shoes through Metro Brands. The campaign highlights the brand’s commitment to sustainability and reshaping industry norms through footwear recycling.

Nissan Joseph, CEO, Metro Brands says, the brand launches meaningful initiatives to address environmental challenges through sustainable processing of old and discarded footwear. The band aims to achieve the goal of ‘1 Shoe Processed for 1 Shoe Sold’ by FY 24-25-end.

With its tagline, ‘Your shoes won't last forever, but neither will the world we walk on if we don't care, the campaign narrates the story of a young boy named Kiaan who recycles his well-loved old shoes with Metro.

In FY’24, Metro Brands sold 95 lakh pairs of footwear and processed 47 lakh pairs to recycle, The business aims to recycle as many pairs as it sells this fiscal.

Having opened its first ‘Metro’ store in Mumbai in 1955, Metro Brands offers footwear for men, women, and children. The retailer’s footwear are retailed under its own brands Metro, Mochi, Walkway, Da Vinchi, and J Fontini along with third-party brands such as Crocs, Fitflop, and Fila. As of June 30, 2024, the company boasted 851 stores in 195 Indian cities.

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20 February 2025, Mumbai

Highlighting the role of brand legacy in the future of retail at an Jio World Convention Centre event, Gautam Hari Singhania, Chairman and Managing Director, Raymond, and Chairperson, ET Great India Retail Summit 2025, emphasized, a strong brand legacy proves as the retailers most valuable asset in a rapidly changing retail landscape.

Brands with a deep-rooted legacy possess long-term credibility, Singhania noted. Consumers now seek brands that resonate with their values and offer meaningful experiences, he added.

Citing Raymond as a prime example, Singhania showcased the enduring legacy cultivated by the century-old brand through quality, innovation, and emotional connection. He explained how Raymond's success stems from the milestones it shares with consumers, rather than just its products.

He further elaborated on how legacy brands like Raymond thrive by balancing tradition and modernity. From pioneering organized retail in India to continuous innovation, the brand demonstrates that legacy is a dynamic force that must evolve.

Urging retailers to recognize that a strong legacy is not just about longevity but about creating a lasting impact, Singhania stated, only brands that build deep emotional connections, consistently deliver quality, and remain authentic to their story will create an enduring legacy.

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19 February 2025, Mumbai

A new report from Enalytix, an AI-driven video analytics and field-force productivity expert, has revealed a concerning trend for fashion retailers: a significant 30 per cent drop in shopper engagement on weekdays. This "weekday slump" is a major challenge for businesses looking to maximize their revenue and customer loyalty.

The report highlights that while weekends see bustling footfalls and high conversion rates, weekdays are a different story. Shoppers seem to be less inclined to visit physical stores, leading to a noticeable decline in sales and overall store atmosphere.

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Why the weekday slump?

Enalytix's findings suggest many reasons for the weekday dip. One reason is the busy schedules as weekdays are typically packed with work and other commitments, leaving little time for leisurely shopping. Then there is lack of motivation as the mid-week lull can lead to lower energy levels and a decreased desire to browse or shop.

Some shoppers may assume stores will be more crowded on weekends, leading them to postpone their visits. The report also indicates that the absence of special weekday promotions or events can also deter shoppers.

To combat this trend, Enalytix suggests several strategies for fashion retailers to create more engaging in-store experiences and attract weekday shoppers.

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Curated experiences: One way is to create themed displays. Eye-catching displays that highlight new arrivals, seasonal trends, or specific styles could be a lure. And offer personalized recommendations by leveraging data to offer give styling advice to shoppers.

Incorporate technology like touchscreens or virtual try-on stations to enhance the shopping journey.

Exclusive weekday perks: This could be another way to lure shoppers: offer exclusive discounts or promotions on weekdays to incentivize visits. Provide early access to new collections or sales for weekday shoppers. Top it off by offering complimentary personal styling sessions or consultations on weekdays.

Community building: Host workshops, styling sessions, or meet-and-greets with influencers to create a sense of community on weekdays.

Implementing loyalty programs that reward repeat customers and offer exclusive weekday benefits is also another way. And run social media contests or campaigns to drive weekday traffic and create buzz.

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Enhanced in-store environment: Create inviting spaces where shoppers can relax and recharge, such as lounges or cafes. Offer free Wi-Fi, charging stations, and interactive kiosks to enhance convenience. And ensure the staff is well-trained and able to provide personalized assistance and styling advice.

These initiatives do lead to success. For example, a leading fashion retailer in Mumbai implemented a ‘Weekday Wardrobe Refresh’ campaign, offering a 20 percent discount on select items and complimentary styling sessions on Tuesdays and Wednesdays.

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This initiative resulted in a 15 per cent increase in weekday foot traffic and a 10 per cent rise in sales. As Rajul Tandon, Founder & CEO, of Enalytix points out, "Fashion retailers need to rethink their strategies to address the weekday slump. By creating more engaging and personalized experiences, they can attract shoppers back and drive sustainable growth."

The bottom line is, that the 30 percent weekday bounce rate is a wake-up call for fashion retailers. By implementing the strategies outlined in the Enalytix report, businesses can create a more compelling in-store experience, attract weekday shoppers, and ultimately boost their bottom line.

The key lies in understanding shopper motivations, offering tailored incentives, and creating a sense of community that keeps customers coming back for more.

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