TecnoSport launches maiden EBO in Andhra Pradesh at Vijaywada

25 July 2025, Mumbai

One of India's fastest-growing activewear brands, TechnoSport has opened its first EBO in Andhra Pradesh. Located in Vijayawada, the new store aims to launch the brand’s high-performance, tech-enabled apparel to the city's active and fitness-driven community.

This launch marks a significant development in TechnoSport's goal of establishing 50 EBOs by the end of 2025. It is the brand’s 14th store across India and a crucial milestone in its broader South India growth strategy.

Spanning 1,800 sq ft, the new EBO is strategically positioned to cater to the city's vibrant sports culture and increasing number of active lifestyle enthusiasts. Known for producing national-level athletes in sports like badminton, athletics, and rowing, Vijayawada offers an ideal market for

As the brand's inaugural outlet in Vijayawada, the store is thoughtfully designed as a hub for fitness-conscious and style-forward consumers. Its modern interiors and product-focused layout offer a seamless shopping experience. The Vijayawada EBO showcases TechnoSport’s best-in-class, made-in-India collections crafted for those who prioritize comfort, style, and durability.

Shoppers can explore a wide range, including advanced performance tees, polos, cooling joggers, shorts, and track pants. Each product incorporates proprietary Duracool+ and Technodry novations, providing UPF 50+ sun protection, anti-microbial freshness, powerful moisture-wicking, and superior stretch recovery. These smart technologies ensure lasting comfort and breathability in India’s dynamic climate, empowering consumers to stay active from dawn till dusk.

Sunil Jhunjhunwala, Managing Director & Co-Founder of TechnoSport, avers, remniscient of Andhra Pradesh’s sporting spirit, this store proves to be a perfect home for the brand’s first store in the state.

Puspen Maity, CEO, TechnoSport, adds, the brand’s stores are designed to offer immersive brand experiences where people can explore our latest innovations, feel the quality, and find products that truly support their active lifestyles. me.

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