myTrident launches new festive collection with Neha Dhupia

09 September 2025, Mumbai 

Home décor brand myTrident has launched its new festive collection in partnership with actress and style icon Neha Dhupia. The collaboration is part of myTrident’s seasonal campaign, highlighting the brand's versatile ranges, including Prakriti, Threads of India, Symphony of Threads, Vasant, and LuxeHome.

Featured on both myTrident's and Neha Dhupia's official Instagram pages, the campaign's digital film captures the essence of celebration. Each collection featured in the film has its own unique inspiration: Prakriti is inspired by nature, while Threads of India pays tribute to the country’s rich heritage. Symphony of Threads showcases intricate designs, Vasant is full of the joy and vibrancy of Indian festivals, and LuxeHome embodies sophistication and luxury.

In the video, Dhupia invites viewers into a world where tradition meets modernity and artistry comes alive with myTrident. She guides them through the collections, highlighting the fine craftsmanship and design that define the brand. Dhupia’s elegant narration emphasizes how myTrident seamlessly blends tradition and luxury to create beautiful and functional home décor.

Rajneesh Bhatia, CEO, myTrident, says, the brand believes homes should reflect the richness of our traditions and the sensibilities of contemporary living. With DRajneesh Bhatia, LuxeHomehupia’s style and elegance, myTrident aims to inspire households to embrace myTrident this festive season.

The collaboration is just one part of myTrident's extensive 360-degree festive campaign, which spans digital, television, and print. The brand has also partnered with a leading electronic channel for a unique branding integration during the weather segment to showcase its seasonal bed and bath linens. Additionally, an innovative 3D Out-of-Home (OOH) campaign featuring brand ambassador Kareena Kapoor Khan is running in 15 major Indian cities. This comprehensive approach aims to boost brand recall and engage consumers during a time of fresh starts and meaningful celebrations.

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