DAMO: Growing Demand for Fashion

14 September 2023, Mumbai

The global decorated apparel market is anticipated to reach US$ 99 billion by 2033, registering a CAGR of 12.9% from 2023 to 2033.

The market is driven by the growing demand for screen printing, embroidery, sublimation, and heat transfer work on garments. The rising demand for reflective finishes on clothing has also allowed businesses in the industry to grow.

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Key Trends

Sustainable and environmentally friendly practices: Growing customer awareness of ecological issues has led to an increasing demand for clothing that is decorated in an eco-friendly and sustainable manner. 

This includes consuming recycled or organic materials and environmentally friendly techniques and inks.

Advances in digital printing: Continuous advancements in digital printing technology, such as direct-to-garment (DTG), have made it possible to print high-quality full-color designs directly onto clothing. This gives more flexibility in customization.

Creative decoration techniques: 

Besides traditional methods such as screen printing and embroidery, new decorative techniques are emerging. These comprise sublimation printing, vinyl heat transfer, laser engraving, and other innovative methods.

Print-on-demand and small batch production: 

The print-on-demand trend allows production to be carried out on a smaller scale, deprived of the need for large inventories. This gives more flexibility to the business and reduces waste.

Sports and performance wear: The popularity of sportswear has influenced the decorated apparel market. The demand for performance fabrics and specialized decorative techniques suitable for sportswear is increasing.

Domination of e-commerce: 

Online platforms and e-commerce markets continue to play an important role in delivering decorated apparel. 

The ease of online shopping has reshaped how customers interact with this marketplace.

Regional Outlook

The global decorated apparel market is segmented by region into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. North America is the largest market for decorated apparel, followed by Europe and Asia-Pacific. 

The growth of the market in North America is attributed to the increasing demand for customized apparel and the growing popularity of e-commerce. 

The European market is also growing rapidly due to the increasing awareness of sustainable and eco-friendly practices. 

The Asia-Pacific market is expected to grow at the fastest pace during the forecast period due to the rising disposable income and the growing popularity of sportswear in the region.

Competitive Landscape

The global decorated apparel market is highly competitive. The key players in the market are HanesBrands Inc., Gildan Activewear Inc., Bella + Canvas, American Apparel Inc., and District 78. 

These players are focusing on new product development, innovation, and strategic partnerships to expand their market share.

Sum & substance

The global decorated apparel market is expected to grow significantly in the coming years. 

The growth of the market is driven by a number of factors, including the increasing demand for customized apparel, the growing popularity of e-commerce, and the rising awareness of sustainable and eco-friendly practices.

CREDITS: Future Market Insights report

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