India’s Ethnic Wear Goes Global

27 July 2023, Mumbai

Bollywood Buzz: Global Rise of Indian Ethnic Wear

The global rise of Indian ethnic wear is driven by Bollywood's influence & grandeur, international celebrities embracing Indian fashion, and Indian events held abroad.

The influence of India's clothing styles has transcended borders, thanks to Indian events held abroad, and international celebrities embracing Indian fashion.

What all you need to know

Empirical

The Indian Ethnic Co achieved remarkable success in around 50 countries. Research indicates steady growth in the ethnic wear market, with the women's segment expected to grow rapidly. Major retailers introduced ethnic wear collections to cater to rising demand.

The Middle East presents significant opportunities due to interest in modest fashion and cultural values.

Sustainable practices and e-commerce have made Indian ethnic wear accessible globally, and the festive season boosts sales. As the industry expands, the impact of Indian ethnic wear on the global fashion scene is expected to endure.

Jennifer Aniston Sparks Global Fashion Buzz

Jennifer Aniston's appearance in an ivory lehenga-choli designed by Manish Malhotra for the movie Murder Mystery 2 caught the attention of fashion enthusiasts worldwide.

Sabyasachi's New York Debut

Indian fashion icon Sabyasachi opened his first store in New York's West Village, featuring authentic and maximalist Indian ethnic wear that exudes a sense of pride in India.

Growing Global Demand

The popularity of Indian ethnic wear has led to homegrown brands expanding their presence worldwide. 

Fabindia introduced FabNu, a women's wear line catering to customers of Indian descent and those who appreciate Indian fashion styles.

Kalki Fashion's Niche Success

Kalki Fashion, founded by Nishit Gupta, has found success globally, even reaching customers in remote countries like Norway. The brand's innovative approach, such as video shopping through online trunk shows, has attracted a diverse non-Indian customer base.

Ethnic Wear's Global Reach

The Mumbai-based brand, The Indian Ethnic Co, founded by Hetal and Lekhinee Desai, has achieved remarkable success, selling its clothing to around 50 countries worldwide.

Global Market Insights

A study by ResearchAndMarkets.com reveals that the ethnic wear market is growing at a steady rate, with offline retail still accounting for the largest revenue share. 

The women's segment is expected to witness the fastest growth.

Global Brands Embrace Indian Ethnic Wear

Major retailers and global brands have recognized the demand for ethnic wear and have introduced ethnic wear collections in their product lines, often using online distribution channels to reach a wider audience.

Middle East: A Lucrative Market

The Middle East presents significant opportunities for the ethnic wear market, with a growing interest in modest fashion and homegrown labels that reflect cultural values.

Growing Indian Ethnic Wear Industry

Indian ethnic wear start-ups and businesses are flourishing, gaining popularity both domestically and internationally. 

The demand for these authentic handcrafted pieces is on the rise.

Sustainable Fashion at the Forefront

Brands like The Indian Ethnic Co are focused on responsible and sustainable fashion, utilizing handcrafted fabrics and working with artisans from various regions of India.

E-commerce Boosts Access

E-commerce has played a crucial role in making Indian ethnic wear accessible to global consumers without the need for expensive physical outlets.

Festive Season Boosts Sales

The festive and wedding season has witnessed a surge in demand for occasionwear and ethnic wear, leading to increased sales for many brands both offline and online.

The Influence and Expansion

India's ethnic wear has found its way into the global fashion scene, captivating people from diverse backgrounds. 

With the rise of e-commerce and sustainable fashion practices, the Indian ethnic wear market is expected to continue its global expansion and impact.

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