Designer Harvinder Kaur attends London Fashion Week 2024

Spearheaded by Sonal Vig, CEO, Medusa, a delegation of nine esteemed Indian designers, including Harvinder Kaur representing Khadi India, graced both the runway showcase and exhibition at the London Fashion Week 2024.

The participation of the brand Medusa and its collaborators at LFW 2024 was a concerted effort to spotlight the unparalleled craftsmanship of Indian designers to the world.

Kaur emphasised on Medusa's role in championing creative freedom for designers while promoting Indian artistry globally. With Vig's unwavering support, Kaur felt seamlessly aligned her design ethos with Medusa's vision, ensuring a compelling showcase at LFW 2024.

For Kaur, LFW served as a platform to propel her brand and Indian fashion onto the global stage. Her collection at London Fashion Week was a tribute to her roots. She highlighted the cultural significance of colors and traditional silhouettes in daily life through the use of Khadi fabric and earthy hues.

Kaur's collection embodied innovation and sustainability, epitomising the spirit of 'Atmanirbharta' or self-reliance inherent in Khadi fabric. By showcasing the brilliance of Indian handloom and the dedication of local artisans, she emphasised that sustainable fashion can seamlessly merge with high fashion, resonating with global audiences at LFW.