JJ Valaya to showcase latest Kapurthala collection at LFW x FDCI

Renowned fashion designer JJ Valaya will showcase his latest collection from his bridge-to-luxury brand, JJV Kapurthala, at Lakme Fashion Week (LFW) x FDCI. Titled ‘Char,’ this season's collection is made from Relan’s eco-conscious fabrics.

The collection incorporates innovative materials like Greengold, crafted from recycled plastic bottles, and Kooltex for enhanced comfort. This collaboration highlights both parties' commitment to foster exceptional design talent while promoting sustainability and a more circular approach within the fashion industry.

This partnership exemplifies the company’s dedication to support top designers while advancing eco-friendly practices in textiles and fashion, states Hemant Sharma, President- Polyester, Reliance Industries.

JJ Valaya opines, this collaboration makes the entire creative process more special.
The versatile Relan's fabrics perfectly integrate with JJV Kapurthala's signature prints and silhouettes, resulting in a diverse and adaptable collection.

Lakme Fashion Week x FDCI is scheduled to be held from Mar 13-17, 2024 at the Jio World Convention Centre in Mumbai.