adidas launches ‘Sneakers Day’ initiative

adidas has launched the specially curated ‘Sneakers Day’ initiative that celebrates the best of adidas performance and originals sneakers while making it accessible to a wider audience through a host of engagement activities and impressive deals. Through this initiative, adidas aims to bring together diverse audiences and drive impetus to a fast growing and already strong sneaker community, offering various exciting deals and access to limited adidas memorabilia along with a year-long supply of sneakers. Any consumer who shops worth Rs 25,000 or more from adidas online or select retail stores, may win a year-long supply of adidas footwear and merchandise.

Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas' revenue for 2018 was listed at €21.915 billion.