Benetton India to strengthen fashion footwear and innerwear segments

Benetton India plans to strengthen its presence in the fashion footwear and inner-wear segments in the next three years in the country. The company expects footwear and innerwear segments to contribute nearly 15-20 per cent of overall business in the next three years. It has completely developed a footwear line in India with 90 per cent of business being driven from the online channel currently. It also plans to add 30-40 new stores this year besides launching its online store in the second half of the year.

The company aims to expand its presence across all the channels. Its e-commerce channel is growing in high double-digit CAGR due to low penetration and it will also continue to leverage on this opportunity in the right manner.

Benetton is optimistic about the government’s move to set up seven textile parks in the country in the next three years to position India as a fully integrated manufacturing and exporting hub. This will enable the country in strengthening its presence in the global supply chain.