Bengaluru’s brand penetration per capital higher than Mumbai: Kearney

As per a Keanery report, Bengaluru’s brand penetration per capita is higher as compared to Mumbai, thus making it attractive for retailers.

Manoj Muthu Kumar, Principal, Kearney, says, despite a lower population, Bengaluru has a higher per capita income and much higher level of spending and consumption in key sectors like apparel, footwear, food and groceries, electronics etc. Level of awareness and affinity towards organized retail and e-commerce is also much higher in the city though it offers lower rentals.

More recently, Bengaluru was also named the most liveable city in the country, within a pool of cities with a million plus population. In a recently revealed Ease of Living Index 2020 by the ministry of housing and urban affairs, Bengaluru emerged as the most liveable city in the million plus population category in 2020.

The index tracked the potential and attractiveness of over 800 Indian cities for various organized retail categories such as apparel, jewellery, electronics, footwear, food and grocery etc. Kearney’s Index rates each city on a variety of parameters that contribute to the overall retail market attractiveness of a city including economic, demographic, consumption, infrastructure, and ease of operations parameters. In addition to retail attractiveness, the index also factors penetration of modern trade and consumer adoption to e-commerce adoption within these cities.