Bestseller India brings in pop-up fashion truck concept

Bestseller India unveiled its shop on wheels in Mumbai. The new pop-up shop on wheels is a fresh and innovative concept that aims to cater a comfortable and safer shopping experience to consumers satiated over a vast expanse. The pop-up store is introduced to fill the gap between the physical outlets and the online channel, providing a much inclusive shopping experience for its consumers.

The pop-up shops are on the move to create a new wave in fashion retail. The brand marketed by Bestseller in the country, will be introducing the truck with the plan to drive it around the country and give consumers an easy access to Bestseller’s clothes, irrespective of their geographical presence.