BIBA launches first store post pandemic

Leading womenswear brand BIBA has launched its first store post pandemic at the Ambience Mall in VasantKunj, New Delhi. This is BIBA’s 35th flagship store in the country and its 34th in New Delhi.

As per a report by India Retailing, the new store spreads across 3,500 sq. ft. and features the latest festive as well as Summer-Spring 2021 collection to keep consumers hooked. The store has new and interesting range including Work Vogue and BIBA Chic targeted at the younger women. The store offers a variety of mix-and-match, fusion sets, Indie trilogy pieces, classic Anarkalis, Boho dresses, gorgeous gararas, reversible dupattas, accessories, BIBA girls’ collection and the footwear collection.

The beautifully designed store has an attractive facade which entices customers and onlookers alike. A large-scale digital screen at the store visually engages the customers. it has crafted signature displays and a feature ceiling to provide customers with a glamorous experience. While every section of the flagship store has a unique story to narrate, BIBA has ensured that there’s digital content for them all. The new retail format includes customer testimonials as well. In addition to that, there are digital photo-frames for active content that brings the products to life.

BIBA has also launched its Brand Song #BeatsofBIBA at the Vasant Kunj flagship store. Brand songs have been used by brands globally as music breaks the clutter and connects people emotionally. BIBA realized the importance of using music and dance for greater brand recognition and utilizing it as an effective strategy tool to connect with its consumers by standing true to its name. The song #BeatsofBIBA is a peppy number celebrating women for what they are.