Biba launches new campaign for Summer 2022 collection

21 February 2022, Mumbai:

Leading ethnic wear brand BIBA has launched a new campaign titled ‘Many Shades One Me’ to promote its summer 2022 collection.

Highlighting the beauty and confidence of a modern woman, the campaign demands equal treatment for her.

The collection made with comfortable fabrics having floral and feminine summer prints combines contemporary and traditional designs on Anarkali suit sets, tunic pant set, indie dresses, coord sets, kaftan kurtis, etc.

The brand has also launched another collection with the same prints. Named, ‘Mom n me,’ which comprise contemporary co-ord sets.

The range also includes comfortable casuals, work wear, festive range, bottom wear. Biba has pioneered Bollywood merchandising by providing outfits for many prominent movies. The brand has always focused on fashion that is not heavy on the pocket.

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