19 November 2022, Mumbai:
Luxury fashion brand Shantnu Nikhil has launched a new casual wear brand named Shantnu Nikhil Cricket Club. The new bridge-to-luxury label catering to men and women is inspired by India’s love of cricket and modern sports style and offers clothing, footwear, and accessories.
Sport as a medium has had an impact on how the designer dup carved their design career and it has been one of the stronger virtues of their design philosophy.
Shantnu Nikhil Cricket Club is inspired by their love for cricket and a vision to connect the sport to a lifestyle promise.Fashion has always been a part of sports but they have steered away from the conventional route of sportswear and ventured into a direction no Indian designer has taken yet.
SNCC presents a new fashion vocabulary that represents a vision of modern everyday dressing injected with a jolt of much needed youthful swagger.Like most Indians, the designers’ core childhood memories come from the friendly cricket matches played in the parks of residential colonies and school. The line mixes striped tops with preppy knitwear, more streetwear inspired tracksuits, and smart casual separates including shirts, jackets, and chinos. The brand’s logo features a cricket player and a brand crest is one of the new signatures for the label.
