Clovia raises pre-Series C funding

Noida based lingerie brand Clovia has raised a pre-Series C round funding led by a clutch of investors including Golden Birch Investments and SheCapital Venture Fund. The $4 million raised will continue to fuel its growth in the coming year.

The brand also appointed Anisha Singh, Founder, SheCapital Venture Fund, to its board of directors. Singh will bolster Clovia's customer focused strategy at its board level.

The fresh capital will be used for growth in all key business segments of the firm. Clovia has witnessed a spike in business, amid the pandemic. There has been a 6X increase in sales of sleepwear & loungewear, 3X scale in maternity lingerie, and feeding nightwear. Clovia ships close to 2 million units in a quarter.