Danish sportswear brand Hummel signs up Udaan for India distribution

Udaan, a business-to-business e-commerce platform, has signed partnership with Hummel for pan-India distribution of the Danish sportswear brand. In India, Hummel is retailing beyond sports shoes a wide array of products, such as T-shirts, sneakers, jackets, track pants, training jackets, sweatshirts, bags, accessories amongst others.

The exclusive pan-India distribution partnership will use Udaan’s extensive reach, tech-enabled platform and experienced team, to cater to hummel's existing and prospective customers across the country.

With benefits of immediate access and distribution efficiencies leveraging the power of e-commerce, over 2,500 brands have already partnered Udaan. These brands are leveraging Udaan's pan-India distribution network to reach out to over three million users with an everyday delivery cycle across 900 cities covering more than 12,000 pin codes. Udaan also provides marketing and sales support.