The gross sales of e-commerce companies are expected to increase by 50 per cent to $4 billion during the five-day Diwali sale events of Flipkart, Amazon India, etc, say latest estimates from market research firm Redseer. According to Redseer, the festive season is expected to see an over 70 per cent jump in consumers with 45-50 million digital buyers. Of these, over 50 per cent are likely to be from Tier-II cities. The entire festive month is expected to clock gross sales of $7 billion in 2020 against nearly $4 billion last year.
The date of the much-publicized sales are yet to be announced, but e-tailers have started working with brands, sellers and logistics players in the run-up to the event likely next month. Industry executives are also working with sellers and brands to overcome supply chain and investment issues to meet the surge in demand.
Industry sources say, grocery, FMCG and general merchandise will drive higher volumes due to COVID -induced demand. Typically, smartphones, electronics, small and large appliances and fashion dominate Diwali sales.
