Greendigo Organic Clothing plans to distribute clothing to underprivileged children over the festive season and has partnered with NGO Trishul for the same. The brand’s co-founders, sisters Meghna Kishore and Barkha Bhatnagar Das, are currently distributing clothing from their certified organic cotton children’s wear line. By donating these new and unused organic cotton production samples and unsold inventory, the brand also aims to cut down on its textile waste, a major source of environmental pollution.
Greendigo has a sustainable approach to kids’ clothing. The brand’s garments are certified by the Global Organic Textile Standard (GOTS) which ensures the organic status of raw materials as well as assures that manufacturing processes are environmentally and socially responsible. It believes that an outdoorsy lifestyle is paramount for the wellbeing of kids and this encouraged it to make easy to wash, hardwearing and practical garments.