JJ Valaya launches new collection

Luxury fashion brand JJ Valayarecently launched its latest traditional and occasion wear collection ‘The Royal Nomad’ inspired by palaces of the Shahs and Sultans and it is a celebration of ornate embellishments.

As per Fashion Network, the collection features a range of bridal lehengas for the spring wedding season as well as occasion wear couture. The collection features an array of jewel toned metallic textiles as well as a monochrome signature print.

The brand also has shifted its Delhi flagship store ‘The World of Valaya’ to the JW Marriott Hotel in Aerocity, Delhi.

JJ Valaya’s dedicated e-commerce store recently launched a new tab titled ‘Art’ which is teased as ‘coming soon’. The brand’s Facebook page is also teasing an upcoming launch, showing just a vintage style carpet as a hint.

JJ Valaya, born Jagsharanjit Singh Ahluwalia in Jodhpur, launched his eponymous brand in 1992 in New Delhi. The brand launched an e-commerce store last summer and uses the platform to retail its menswear, womenswear, and homeware lines.