JJ Valaya showcases latest collection at India Couture Week

Designer JJ Valaya showcased ‘Bursa’, his latest collection for men and women, at India Couture Week’s first ever digital edition with the Fashion Design Council of India, reports the Fashion Network.

The couture show this season revolved around the three key silhouettes of Indian weddings and celebrations: the lehenga, the sherwani and the sari. The collection showcased Valaya’s signature opulent embellishments with a colour palette of deep jewel tones, metallics, bright red, and splashes of bright yellow. Looks were styled with jewellery by Archana Aggarwal and the rich, traditional aesthetic was kept current with the addition of simple leather belts with gold monogrammed circular buckles for both men and women.

Valaya’s showcase saw models walk around a traditional interior, decorated with flowers and candles. The dim light highlighted the collection’s metallic embellishments and the film was a celebration of maximalism.

The collection was created for the 2020/2021 festive season and launched on the brand’s dedicated e-commerce store and on Whatsapp messaging service after the showcase.