According to Akhil Jain, Executive Director, Madame, technology is likely to bring a paradigm shift in the way retailers operate with smarter stores and Artificial Reality being the need of the hour. Jain expects brick-and-mortar retail to boom in future as people will want to go out and shop again. He advises retailers to shift to easier-to-clean/antimicrobial-type materials and units. Henceforth, retailers need to create bolder experiences to connect with customers.
Madame had aggressive expansion plans for 2020 and remains committed to these plans moving forward. Collaborations with Reliance Trends has doubled its touch points, and strategic collaborations with iconic figures like Wonder Woman have aided in strengthening connect with customers. The brand constantly strives to implement new strategies and technologies to enhance its customer interaction and experience. It plans to upgrade its logistics systems for lifestyle brands.
