Mensa Brands to tap India’s growing e-commerce market

Mensa Brands, the new venture launched by Ananth Narayanan, Former CEO, Myntra plans to tap into India’s growing e-commerce market by building brands for online retailers like Amazon.com Inc. and Flipkart. The startup aims to acquire 50 brands over three years and build the expertise to scale them. The retailer is targeting brands in segments like home, personal care, beauty and apparel with $1-10 million revenue. It has already raised $50 million from investors like Accel, Falcon Edge Capital, Norwest Venture Partners, etc.

Through this venture, Mensa Brands aims to replicate the success of Thrasion in the US like other startups such as Global Bees, Bzaar, GOAT Brand Labs, 10club etc. The founding team at Mensa, has a combined experience of over 60 years in Indian and global e-commerce. The company is passionate about growing and scaling brands via the application of growth marketing, operational improvement and working capital management.