Womenswear designer MrunaliniRao will diversify her brand’s product range and launch a ready-to-wear line named ‘Uri’ featuring bright prints and casual silhouettes.
The new collection of affordable clothingaims to capture the essence of being at ease. It features whimsical florals and traditional-inspired abstract elements with a lounge inspired aesthetic.
The new line caters to the increased popularity of lounge wear and work from home wear as the pandemic has caused a decided shift in people’s daily lives. Uri’s maxi dresses and loose, floaty layers are designed to transition from at-home events to more formal occasions.
Designed with longevity in mind, the line features,timeless, handcrafted pieces will be soon launched online and in-stores.
MrunaliniRao retails from its flagship store in Hyderabad’s Jubilee Hills and multi-brand across India’s metros as well as in London, UK. The brand is known for its bridal and traditional wear and also runs a dedicated e-commerce store.
