Myntra signs licensing agreement with Elle

Myntrahas signed a licensing agreement with the Elle brand, owned by the French Conglomerate Lagardère Group to produce, distribute and promote the Elle jewellery collection in India.

The Elle jewellery collection will be pre-launched on the Myntra platform with over 150 styles across earrings, necklaces, bracelets, and sets at a price range of Rs 600 ($8) to Rs 2500.

Myntra offers the perfect platform for Elle to launch its fashionable Parisian lifestyle-inspired jewellery in India. The strength of its brand portfolio allows Elle to broaden its cross-category representation. With the launch, Myntra aims to further strengthen itsjewellery portfolio.”

The Elle brand is owned by the Lagardère Group based in France, and Lagardère Active Enterprises is the dedicated business unit of the Lagardère Group, running the non-media brand extension worldwide.